AI

2 Hotel Chains Deploy Bright Pattern to Support US & APAC regions

Bright Pattern, leading provider of AI-powered omnichannel cloud contact center for innovative companies, deployed to personalize customer experience for hotel and hospitality companies

Bright Pattern’s, a leading provider of AI-powered cloud contact center software,  was chosen by two leading global hotel/hospitality companies due to the platform’s ease-of-use, scalability, reliability, personalization capabilities, best-of-breed AI integrations, and ease-of-management of virtual employees. One hospitality company is one of the largest hotel chains in the world, with several hotel brands that range from economy-style lodging to luxury hotels and operations in over 40 countries worldwide, while the other hospitality company is a major luxury hotel and resorts operator with locations in several continents, including Asia, North America, Oceania, and Europe.

Traveling is on the minds of many. 70% of leisure travelers in major countries, such as the U.S., the U.K., Canada, Japan, and Spain, plan to spend more on travel in 2022 than they have in the past five years, according to a joint report conducted in November by the World Travel & Tourism Council and the travel website Trip.com. This means the travel and hospitality industry employees will need to be more efficient in dealing with customer interactions and leveraging self-service and emerging digital channels like mobile and messenger apps.

Bright Pattern’s contact center software is powering personalized customer service for global companies within the hospitality industry, including airlines and online travel companies, in many major regions, including North America, Latin America, Asia-Pacific, and Europe.

“In an increasingly digital world, hospitality groups need to personalize the interactions with mobile, on-the-go customers. Hospitality groups with a large international presence need a platform that is flexible and scalable while being powerful enough to host the tools they need to personalize the customer experience,” said Michael McCloskey, CEO of Bright Pattern. “Bright Pattern brings advanced personalization tools, like AI-powered agent assistance and omnichannel communications, to help hospitality companies adapt to an ever-increasingly mobile customer experience and personalize the customer experience.”

Companies of all sizes select Bright Pattern to power their customer experience because of its easy-to-use yet powerful omnichannel platform, offering traditional channels and emerging channels like Facebook Messenger, in-app customer support, enterprise functionality, and cloud-first architecture. Bright Pattern was recently recognized by Ovum as a Market Challenger, by Omdia for best platform functionality, by Frost & Sullivan as a top-performing vendor, and as a leader by Gartner and G2 Crowd as a CCaaS leader.

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