Ontrak, Inc. (NASDAQ: OTRK), a leading AI-powered and technology-enabled behavioral healthcare company, today announced the launch of Ontrak Quality, its latest product offering designed to help healthcare payers, providers, and stakeholders close gaps in care, thereby improving quality measures and ultimately quality scores. Quality scores play a vital role in shaping the healthcare landscape, impacting reimbursement rates, star ratings, and patient outcomes. This latest innovation continues Ontrak’s expansion of their Advanced Engagement System to solve healthcare organizations’ toughest problems.
Ontrak Health’s new product offering provides a comprehensive solution to identify, manage, and close care gaps through a combination of advanced technology, robust data management, and personalized patient outreach. The product is designed to address key quality measures such as HEDIS (Healthcare Effectiveness Data and Information Set) and Star Ratings, which are widely used by organizations like the Centers for Medicare & Medicaid Services (CMS) for quality assessment in Medicare Advantage plans and by many state Medicaid programs. Core features include:
- Advanced Data Analytics: The solution utilizes AI-driven analytics to identify high-risk patients and gaps in care across multiple measure sets, prioritizing interventions based on impact and feasibility.
- Integrated Patient Outreach and Engagement: Through tailored communication strategies, the solution facilitates personalized outreach and engagement strategies to members who are due for critical care services, increasing compliance rates.
- Care Coordination and Integration: Seamless integration with existing Electronic Health Records (EHR) and care management systems allows care teams to access real-time data, coordinate care more effectively, and track patient progress.
- Quality Improvement Dashboard: A user-friendly interface that offers real-time tracking of performance, enabling healthcare organizations to monitor their quality improvement efforts and adjust strategies accordingly.
- Scalable Ecosystem – Advanced Engagement System capabilities that inherently scale along with configurable expansion of supported quality measures.
Ontrak has successes in closing care gaps for our members, including key areas such as diabetes screening, Follow-up post Hospitalization for Mental Health, and Adult Access to Primary Care. These initial results demonstrate the product’s effectiveness in real-world scenarios in its current product portfolio and its potential impact on improving quality scores.
As healthcare organizations increasingly focus on closing care gaps, the demand for targeted solutions that can deliver measurable results continues to rise. Ontrak Health’s new product aligns with this growing market need, providing healthcare payers and providers with a comprehensive, effective tool to enhance quality and operational efficiency. Complimenting Ontrak Health’s existing product portfolio, including Identify, Outreach, Engage, Access and it’s end-to-end WholeHealth+ solution, these capabilities are now being offered as a powerful standalone solution for customers focused on HEDIS and Star Ratings. The flexibility expands Ontrak Health’s Total Addressable Market (TAM), enabling the Company to attract a wider range of customers seeking tailored solutions for gap closure.
“At Ontrak Health, our unwavering commitment to innovation in healthcare technology solutions drives us to deliver solutions that significantly enhance patient outcomes and address the daily challenges faced by our customers,” said Rick Newman, Chief Operating Officer at Ontrak Health. “Our latest product exemplifies this dedication, enabling healthcare organizations to achieve improved quality scores, deliver more effective preventive care, and ultimately improve the health and well-being of their patient populations.”
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