Eyecare technology company will implement new branding, appoint key executives in organizational refresh
Sightview, the only electronic health record and practice management partner focused solely on eyecare, has named Tycene Fritcher as Chief Executive Officer. Her first priorities at the organization include launching a rebrand and spearheading organizational updates. Under Fritcher’s leadership, Sightview will implement new technologies and client success best practices to continue improving its offerings for ophthalmology, optometry, optician and other eyecare providers.
With over twenty years of leadership experience in healthcare IT, Fritcher brings a deep understanding of the healthcare industry and is a powerhouse in driving strategic growth and innovation. Notably, she has held executive marketing and growth roles at eyecare, digital health and EHR companies like Nextech, Avizia and Amwell. Relentlessly focused on impact, Fritcher’s leadership has been marked by her ability to tightly connect organizational strategy and direction with the needs and demands of end-users and the evolving healthcare IT landscape.
“To succeed, eyecare providers need to focus on patient care and not technology processes,” Fritcher said. “Sightview is hyper-focused on eyecare, and our dedicated expertise allows us to understand the challenges these providers and their staff face. I’m looking forward to continuing to iterate and innovate, ensuring eyecare providers have the best, most effective and efficient solutions to get the job done right.”
In her initial months at Sightview, Fritcher has already undertaken an ambitious company rebrand. The updated look and feel of the organization reflects Sightview’s dedication to improving its products, services and partnerships with new and existing clients. Fritcher also plans to fill key executive roles, assembling a forward-thinking, expert slate of leaders to guide the company in its new stage of growth.
“Tycene is a force to be reckoned with, and the ideal person to lead the great changes happening at Sightview,” said John Murphy, a Sightview board member. “Her appointment, along with the new brand and leadership, are clear indicators of our organization’s commitment to elevating Sightview’s offerings and collaboration with clients. She’s already made a strong impact on our brand and strategy, and we have no doubt Sightview will thrive under her direction.”