Zendesk today announced the appointment of Bikram Mazumdar as Vice President, Asia effective immediately. Based in Singapore, Mazumdar will oversee the company’s growth and go-to-market strategy across the region and primarily for markets in South East Asia, North Asia, Korea and India. He reports to Mitch Young, Senior Vice President, APAC, Zendesk.
A seasoned enterprise leader, Mazumdar joins Zendesk with extensive expertise in Customer Experience (CX), Employee Experience (EX), and AI platforms. His career spans leadership roles at Yellow.ai, Sprinklr, Oracle, and IBM, where he consistently built high-performing teams and expanded enterprise footprints across APAC and EMEA.
“Asia is a complex, diverse, and rapidly evolving region that remains a cornerstone of our global expansion strategy. Bikram’s deep expertise in conversational AI and his proven track record of scaling enterprise business in these markets make him the ideal leader to ignite our growth here. His appointment will be instrumental as we help more organisations in the region transition to AI-powered service models,” commented Mitch Young, Senior Vice President, APAC, Zendesk.
The appointment comes as AI adoption in the region is gaining momentum, with many regional firms moving beyond pilot phases to full-scale deployment. As organisations in Asia Pacific prioritise the integrated blend of AI, data, and human understanding, Zendesk is working with leading brands across sectors to enable a seamless structural shift.
According to Zendesk’s CX Trends research, 77% of APAC consumers say their service standards have increased over the past year. Additionally, 75% want more personalised experiences from brands using AI, and 96% want clear AI explanations. Alongside these consumer trends, businesses in Asia are looking to AI to solve productivity challenges with service tools that drive internal efficiencies.
“I am incredibly excited to join Zendesk at a time when the business is leading the charge in AI-powered service. Zendesk’s ability to deliver immediate value through intelligent, empathetic, and seamless service systems is industry-leading,” said Bikram Mazumdar, Vice President, Asia, Zendesk, “I look forward to building on our strong foundation in Asia, fostering deep-rooted trust with our partners, and helping our customers move the needle forward in their digital transformation journeys.”
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