SYSPRO, a leading global provider of ERP software, today announced that CRN®, a brand of The Channel Company, has included Sandra Fraga, Chief Sales and Marketing Officer, in the highly respected Women of the Channel list for 2021. This annual list recognizes the unique strengths, vision, and achievements of female leaders in the IT channel.
The women honored on this year’s list developed innovative and comprehensive business plans, to advance key marketing initiatives, innovative ideas, and solutions, to support their partners and customers, helping them through the uncertainty brought on by the global COVID-19 pandemic. CRN celebrates these exceptional women for their leadership, dedication, and channel advocacy.
With extensive experience in building successful sales and marketing strategies and teams, Fraga oversees all sales revenue for both channel and direct sales, as well as marketing for SYSPRO globally. To support the SYSPRO partner ecosystem throughout the pandemic, she worked closely with her team to expand the SYSPRO PartnerUP program to ensure ongoing onboarding and education to equip partners with the tools they need to effectively sell the SYSPRO product and to service their own customer base.
According to Fraga, “SYSPRO’s strength lies in making things possible for manufacturers and distributors through our specialist, industry-built approach to technology. 2020 was a unique year in that our customers and partners were faced with unprecedented disruptions. As a trusted advisor, SYSPRO remains focused on the success of partners and customers. With a strong commitment to channel partner growth, SYSPRO customers are backed by a team of global experts that drive maximum value out of IT systems and business solutions. We are committed to addressing the unique needs of our customers, enabling them to easily adapt and remain resilient.”
As an advocate for women in technology, recognition within CRN’s 2021 Women of Channel list also represents Sandra’s goal to encourage more women to get involved in technology, “I believe that women have an integral role to play in STEM and I am committed to uplifting women to be successful in these disciplines,” states Fraga.
“CRN’s 2021 Women of the Channel list acknowledges accomplished, influential women whose dedication, hard work, and leadership accelerate channel growth,” said Blaine Raddon, CEO of The Channel Company. “We are proud to honor them for their many accomplishments and look forward to their continued contributions to the IT channel.”
The 2021 Women of the Channel list is featured in the May edition of CRN Magazine, and online at www.crn.com/WOTC
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