Integrated PR + Marketing Agency Drives Significant Media Momentum, Supports Cyber Innovator Through Company Launch and Two $100+ Million Funding Rounds.
Matter Communications — a Brand Elevation Agency specializing in PR, creative services, digital marketing and strategy — announces the recent completion of a highly impactful company launch and new product category campaign for its client, Island, a cybersecurity startup and creator of the industry’s first Enterprise Browser. The companies partnered to generate widespread media attention of Island’s launch and $100 million Series A round, as well as its subsequent Series B funding announcement, all within the first 60 days of Island’s stealth exit.
“To help ensure the success of our company launch and funding announcements, we needed a team fully immersed in our daily execution that understood how to bring our vision to life – that team was Matter,” said Ellen Roeckl, CMO of Island. “Together, we positively introduced Island, our executive team and our innovative Enterprise Browser to the right audiences at the right times, cementing our company’s foundation and allowing us to accelerate toward future growth and brand building.”
In collaboration over the past seven months, the teams have developed and implemented a fully integrated communications program – including media relations, content strategy, executive thought leadership, and paid and organic social – which continues to educate Island’s audience about its market disrupting Enterprise Browser. Today, Island is valued at $1.3 billion and is among a growing list of cybersecurity unicorns.
“Supporting an innovator and high-growth cybersecurity startup like Island through its most critical, defining moments has been an extremely rewarding experience for our integrated communications team,” said Tim Hurley, EVP and cybersecurity team lead at Matter. “We’re thrilled with the results of our partnership with Island, and the excitement and intrigue from world-class investors, customers, media and analysts has us looking forward to what’s next as the company shapes the future of work.”
Since Island’s launch, Matter has helped generate 100+ global articles and 200+ million media impressions – including top-tier features in publications like Bloomberg, Computerworld, CRN, Fortune, TechCrunch, VentureBeat, The Washington Post and more. Across LinkedIn and Twitter channels, the company has earned 144,677 total impressions and increased follower count by 95% and 867%, respectively.
For more information about Matter’s work with a growing portfolio of cybersecurity companies or to speak with a team lead, visit our website.
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With 250+ professionals across offices in Boston and Newburyport, MA, Providence, RI, Pittsburgh, PA, Denver, CO, and Portland, OR, Matter is one of the fastest-growing PR, creative services, digital marketing and strategy firms in the country. Recently named to Forbes List of America’s Best PR Agencies for 2021, Matter has won 14 “Agency of the Year” accolades and has been consistently recognized as a top place to work.
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