Contentserv, the world’s leading Product Experience provider, today announces its technology partnership with plentysystems AG, developers of plentymarkets — an e-commerce ERP system that combines merchandise and order management with web store systems and omnichannel sales for European businesses. This partnership aims to provide seamless integration between Contentserv and plentymarkets via a new, Contentserv-developed standardized connector for content syndication.
Today’s shoppers expect engaging and consistent experiences, whether they are online or in-store. Therefore, brands and retailers must ensure that product content is always accurate, consistent, and current. Failing to do so discourages shoppers and ultimately leads to a loss of loyalty and potential revenue. The new Contentserv plentymarkets connector powers an omnichannel experience for its customers with the automatic syndication of channel-ready product content and related digital assets across multiple plentymarkets shops.
“The partnership with Contentserv is strategically vital for us. Since we are dealing with larger customers with more professional requests, we frequently encounter complex PIM requirements. We see Contentserv as an established and innovative partner with whom we will jointly expand our brand position in the market,” says Jan Griesel, Founder and CEO at plentysystems AG.
Aside from the webshop, plentymarkets can be connected to relevant marketplaces and systems such as payment and logistics solutions, legal and affiliate marketing providers, and the app-based checkout software plentyPOS — enabling centralized management of many sales channels. Contentserv allows its customers to deliver accurate, rich, and enhanced content to its customers anywhere at any time. Together the two partners provide a comprehensive answer for organizations seeking to quickly realize their commerce goals and deliver groundbreaking customer experiences.
“With the newly released plentymarkets connector, companies can automatically transfer high-quality, up-to-date product data and related digital assets to plentymarkets. The implementation does not require a long project lead time, which greatly reduces our customers’ time-to-value. In our view, there are clear synergies for brands and retailers that want to realize their commerce strategies,” adds Sven Munk, SVP of Global Technologies & Alliances at Contentserv.
While Contentserv enables brands to provide their customers with remarkable experiences through content, plentysystems allows them to showcase their products across multiple channels worldwide through plentymarkets.