The funding will accelerate the company’s creator-focused technology with expanded AI development, new products and future M&A activity.
Jellysmack, the global creator company, has raised a Series C investment round from SoftBank Vision Fund 21. The investment was announced today by SoftBank Chairman & CEO Masayoshi Son during their Earnings Results Briefing for FY2020. The funding will accelerate Jellysmack’s international expansion and acquisitive growth as well as R&D investment in its core technology. In connection with the investment, Yanni Pipilis, Managing Partner for SoftBank Investment Advisers, will join the Jellysmack board of directors.
Jellysmack combines its AI-powered technology and expertise to identify social video creators and fuel their growth by optimizing video performance, uncovering new audiences, and establishing new revenue streams across multiple platforms like Facebook, Instagram, TikTok, Snapchat, and YouTube. The company tailors a creator’s original video for each social platform then runs extensive multivariate testing with its proprietary technology to help each video find the ideal audience. In this way, Jellysmack unlocks exceptional performance, frequently yielding from 25M to upwards of 300M in incremental views per month for each creator. Jellysmack-managed content commands the largest social audience of all digital companies in the U.S., raking in 125 million viewers and approximately 10 billion views each month.
The Series C investment will fuel the company’s international expansion, allowing it to identify and partner with the most talented creators all over the world in support of its vision of shaping the future of the creator economy. The funds will also go towards further enhancing Jellysmack’s powerful AI technology and accelerating future mergers and acquisitions with the goal of providing the best solutions for creators.
Jellysmack co-founder and co-CEO Michael Philippe commented, “We have lofty goals and ambitions at Jellysmack, and it’s very exciting to partner with such a forward-thinking investor who truly believes in our vision to become the one-stop-shop for creators.” Jellysmack co-founder and co-CEO Robin Sabban added, “Creators are the future of entertainment and we’re committed to discovering the world’s most influential talent and powering their success across every existing and future platform with our technology.”
“Media consumption has pivoted massively in recent years with mobile video content rapidly outpacing TV,” said Yanni Pipilis, Managing Partner at SoftBank Investment Advisers. “There are now 50 million creators but only 0.1% are able to make a full-time living from their content. Jellysmack straddles AI and the creator economy to help video makers embrace their passion and build new audiences. We’re excited to support the company as it continues to scale the platform internationally.”
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