AITech Interview with Ricardo Buranello, Senior Vice President at Telit Cinterion

Find out how Telit Cinterion addresses seamless integration and interoperability in the IoT ecosystem by reading the interview.

Kindly brief us about yourself and your role as the Senior Vice President (SVP) at Telit Cinterion.

My journey at Telit Cinterion began in the Latin American region, where I played a pivotal role in driving the company’s growth and expansion. I was entrusted with the responsibility of spearheading Telit’s business in the United States in 2017, focusing specifically on the software division.

One of my proudest achievements during my tenure has been leading a significant restructuring and turnaround effort. This transformative endeavor propelled the division to achieve remarkable double-digit yearly profits and growth.

At the helm of a global team dispersed across the Americas, Europe and Asia, my responsibilities encompass a comprehensive spectrum of functions, including sales, engineering, product development, research and development, operations and support. 

A critical facet of my role involves shaping the global strategy, overseeing management and driving business development for Telit’s software and platforms division.

In essence, my journey at Telit reflects an unwavering commitment to driving excellence, innovation and profitability.

As the SVP of IoT Platforms at Telit Cinterion, what is your vision for the future of IoT and how do you see Telit Cinterion’s role in shaping that future?

At Telit Cinterion, we envision a world where digital technologies serve as the cornerstone of manufacturing productivity. The Internet of Things (IoT) represents a profound paradigm shift, and we firmly believe that its transformative potential extends well beyond connectivity. Our vision centers on harnessing the power of IoT to optimize manufacturing processes, enhance operational efficiency and unlock unprecedented value for industries across the globe.

According to McKinsey, companies that embrace IoT solutions such as deviceWISE, stand to reap remarkable productivity gains of up to 40%. This statistical validation reinforces our commitment to providing solutions that not only meet industry standards but surpass them, propelling our clients toward unparalleled success.

Telit Cinterion’s role in shaping this IoT-driven future is defined by our unwavering dedication to innovation and excellence. Our software solution, recognized as best-in-class for digital transformation, encapsulates the entire spectrum of requirements encompassing Edge, Cloud and AI functionalities. This comprehensive approach ensures that our clients can seamlessly transition into the era of IoT, with the confidence that they are equipped with the tools to drive efficiency, streamline processes, and achieve strategic objectives.

In essence, Telit Cinterion stands as a trailblazer, a trusted partner, and a driving force in the evolution of IoT. Our vision is not merely a projection; it is an ongoing commitment to provide cutting-edge solutions that transcend conventional limits, empower businesses, and pave the way for a future where IoT redefines manufacturing and operational landscapes.

Telit Cinterion is known for its robust IoT platforms. Can you highlight some of the key features and capabilities that set it’s IoT platforms apart from others in the market?

Telit Cinterion distinguishes itself through a unique fusion of IoT platform features that set us apart in the market:

  • Our value proposition is unlike any other, seamlessly integrating edge, SCADA, cloud and AI capabilities. This comprehensive approach empowers businesses to harness the full spectrum of IoT benefits.
  • The cornerstone of our offering is an exceptional edge solution that enables real-time data collection from diverse sensors and machines. Our extensive library of drivers ensures unmatched compatibility and straightforward integration.
  • We go beyond data collection by harmonizing, transforming and seamlessly integrating this data into various IT systems such as ERP, MES, Databases and Cloud platforms. This holistic integration streamlines operations and enhances efficiency.
  • Our AI capabilities drive insights, learning from patterns to propose industry enhancements. The ability to analyze images transforms cameras into intelligent sensors, contributing to informed decision-making.
  • Our cloud platform is an all-in-one solution for visualization, secure remote access,device management and connectivity oversight. This centralized hub simplifies management, ensuring a robust and efficient operational environment.
  • At the forefront is deviceWISE VIEW, a cutting-edge SCADA system that revolutionizes machine interaction. Imagine deviceWISE VIEW as a powerpoint for machines. Its intuitive interface allows effortless creation of digital twins, connections to machine variables and dynamic KPIs and reports generation.

Telit Cinterion’s commitment to innovation and excellence is evident in our integrated approach, redefining IoT platforms. We are dedicated to helping businesses unlock IoT’s full potential, fostering innovation and driving interconnected success.

How does Telit Cinterion approach the challenge of ensuring interoperability and seamless integration between different devices, protocols, and systems within the IoT ecosystem?

At Telit Cinterion, addressing the challenge of interoperability and seamless integration within the intricate IoT ecosystem is a paramount focus. Our approach is grounded in a combination of advanced technology, robust partnerships and a deep commitment to providing comprehensive solutions. Here’s how we tackle this challenge:

  • Universal Connectivity and Protocol Support: We recognize the diversity of devices and protocols within the IoT landscape. To ensure interoperability, our IoT platforms are designed to support a wide array of communication protocols, from traditional ones to emerging standards. This adaptability enables devices with disparate protocols to communicate seamlessly, fostering a unified ecosystem.
  • Extensive Library of Drivers: Telit Cinterion boasts an extensive library of drivers that enable seamless communication with a vast range of devices and sensors. This collection facilitates effortless integration, making it easier for different components of the IoT ecosystem to interact cohesively.
  • APIs and Middleware: We provide well-documented APIs and middleware that act as bridges between various devices and systems. These APIs simplify the process of connecting and exchanging data, facilitating interoperability without the need for exhaustive custom development.
  • IoT Platform as an Integration Hub: Our IoT platforms serve as integration hubs, allowing different devices and systems to connect centrally. This centralized approach streamlines data exchange, simplifies management and ensures that various components can interact effortlessly.
  • Ecosystem Partnerships: Collaboration is key to achieving interoperability. We forge strategic partnerships with other technology providers, device manufacturers and solution developers. These partnerships enable us to offer pre-integrated solutions that seamlessly connect various devices and systems, reducing complexity and time to market.
  • Data Harmonization and Transformation: We focus on harmonizing and transforming data from various sources into a standardized format. This enables data from diverse devices to be interpreted and utilized coherently across the IoT ecosystem, eliminating compatibility hurdles.
  • Consultative Approach: Our team of experts works closely with clients to understand their specific requirements and challenges. This consultative approach allows us to tailor solutions that fit seamlessly into their existing ecosystems, ensuring a smooth integration process.

Scalable and Modular Architecture: Our solutions are built with scalability and modularity in mind. This approach enables businesses to incrementally integrate new devices, protocols and systems as their IoT ecosystem evolves.

In essence, Telit Cinterion is dedicated to removing barriers to interoperability and seamless integration within the IoT landscape. Our multi-faceted approach combines technological prowess, collaboration and client-centric solutions to create a cohesive IoT ecosystem where devices, protocols and systems interact harmoniously.

What would be your valuable advice for budding entrepreneurs and industry professionals?

To budding entrepreneurs and industry professionals, I offer this valuable advice: place a profound emphasis on your customers. Cultivate an obsession with understanding them on a deep level. Dive into the intricacies of their challenges, and endeavor to craft solutions that precisely address these issues.

An important lesson to remember is to avoid the common pitfall of creating solutions in search of problems. This sounds funny but it is surprisingly common. Instead, start by identifying genuine problems within the market. Let these authentic needs guide your innovation, ensuring that your efforts are purpose-driven and aligned with real-world demands.

By prioritizing your customers’ needs, adopting a problem-first approach and consistently refining your offerings based on feedback, you can forge a path to success that is both impactful and sustainable.

Could you elaborate on the key strategies or actions you have implemented or plan to implement?

Regarding our key strategies and actions, we’re actively expanding our team in both research and development, as well as in customer-facing roles. This growth is instrumental in enhancing our capabilities and ensuring effective support for our clients.

A pivotal focus is on the introduction of comprehensive end-to-end solutions. These solutions are strategically designed to empower customers to swiftly achieve results using our deviceWISE platform. By streamlining the adoption process, we’re enabling clients to accelerate their journey towards IoT integration and maximize the benefits of our technology.

Furthermore, we’re deeply committed to harnessing the potential of Artificial Intelligence (AI) as a transformative force for industrial productivity. Our investment in AI technology underscores our belief in its capacity to revolutionize operations and enhance efficiency in the industrial landscape. This commitment drives us to develop and deliver unique AI-driven products that stand at the forefront of innovation.

A recent milestone includes the launch of our “connected machine offer.” This pioneering solution empowers machine builders with a comprehensive turnkey package for delivering connected machines. This offering opens doors for machines-as-a-service models, remote support capabilities and an array of additional functionalities, thereby enabling our clients to stay ahead in the competitive market.

In essence, our strategies encompass team expansion, holistic end-to-end solutions, AI integration and innovative product launches. These actions collectively reflect our dedication to fostering growth, innovation, and delivering unparalleled value to our clients in the dynamic realm of IoT.

Security is a significant concern in IoT deployments. What measures does Telit Cinterion take to address security vulnerabilities and protect customer data in its IoT platforms?

Security holds paramount importance in our approach to IoT deployments. At Telit Cinterion, we’ve devoted substantial efforts towards safeguarding our customers’ data and mitigating security vulnerabilities. To address these concerns comprehensively, we have developed a dedicated customer offering named secureWISE, solely focused on enhancing security across our IoT platforms.

Our security strategy incorporates a fusion of industry best practices and a proprietary methodology, resulting in a robust framework that ensures data protection at every level. This meticulous approach has earned us the trust of some of the most security-sensitive companies operating in various sectors.

By implementing stringent security measures, rigorous testing, and a commitment to ongoing improvements, we provide our customers with a shielded environment for their IoT deployments.

What are the core values on which the organization is built and what is the mission of the organization? 

We value a customer centric, ethical approach. With our technologies we help companies all around the world to innovate making thing better, greener and more efficiently.

Could you share some real-world examples or success stories where Telit Cinterion’s IoT platforms have been implemented to drive innovation and transformation in various industries? 

Telit Cinterion’s impact on driving innovation and transformation across industries is evident through real-world examples and success stories that underscore the effectiveness of our IoT platforms.

A notable achievement lies in the automotive sector, where eight out of the world’s top ten car manufacturers have harnessed our technology to enhance their manufacturing productivity. A remarkable testament to this is a customer’s success story, where the implementation of our products led to a staggering improvement of 3,000 minutes of uptime. This translates to a significant return on investment of 90 million dollars annually, showcasing the tangible benefits of our solutions.

In the realm of machine building, our technologies have facilitated a paradigm shift towards service-oriented models. A compelling illustration is seen in the semiconductor industry, where Telit’s technology is seamlessly integrated into every 300mm semiconductor manufacturing process worldwide. This integration enables remote connectivity, empowering Original Equipment Manufacturers (OEMs) to securely offer services, enhance machine performance, and thereby drive value for their customers.

These success stories exemplify how Telit Cinterion’s IoT platforms are catalysts for profound transformation, propelling industries towards greater efficiency, profitability and innovation. Our commitment to delivering tangible results continues to inspire change and elevate businesses across the spectrum.

Please share your source of inspiration for exploring various facets of technology.

My source of inspiration for exploring various facets of technology stems from a profound curiosity about the boundless possibilities that technology offers to reshape and elevate our world. The rapid evolution of technology has the potential to revolutionize industries, enhance human experiences, and solve complex challenges.

Witnessing the transformative impact of technological advancements in business is something that amuses me.

Moreover, I have the privilege of exchanging experiences with brilliant minds at Telit. Additionally providing technology to some of the most important companies in the world enables me to create a valuable relationship with executives in charge of these diverse business.

Ricardo Buranello

Senior Vice President at Telit Cinterion

Ricardo Buranello has over 17 years of experience in the Technology and IoT Industry. Before joining Telit Cinterion in 2008, Ricardo worked for big technology companies such as Siemens and Totvs. With Telit, Ricardo held the position of head of Business in Latin America, and in 2017, assumed the role of Global VP for Telit Factory Solutions, driving a significant growth for the business unit.

Currently, Ricardo is Senior Vice President and Head of Telit’s Platforms Business Unit and is engaged in the creation and implementation of Telit’s platforms strategy, which enables some of the biggest companies in the world to deploy IIoT with advanced Edge and Cloud software solutions.

Ricardo graduated from São Paulo Catholic University with a degree in Business Administration. He also has an MBA in Business Economics by FGV-SP and business extension program from NYU – Stern.

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