Company harnesses customer feedback to inform everything from platform design, to everyday support delivery.
Medallia, Inc. (NYSE: MDLA), the global leader in customer and employee experience, and Anaplan, Inc. (NYSE: PLAN), provider of a leading cloud-native platform for orchestrating business performance, shared results from the deployment of the Medallia Experience Cloud to reimagine how Anaplan collects, manages, and actions customer feedback.
Last year, Anaplan replaced a collection of customer feedback mechanisms with the Medallia Experience Cloud. Medallia helped Anaplan add multiple feedback touch points across their customer journey and provided direct access for necessary employees to feedback data.
“Having access to real-time feedback allows us to make faster, more intelligent decisions across Anaplan. These decisions can include everything from how we design our platform to how we deliver everyday support,” said Anaplan Vice President of Customer Care Anne Cooper.
Anaplan Product Support Managers follow-up with customers who need assistance. Support Analysts receive personalized coaching or praise based on customer feedback. Within the first year of the program, 80% of Anaplan Customer Care employees logged into the Medallia platform to view and act on customer data and the results were clear. Anaplan’s Customer Care Net Promoter Score (NPS1) increased to 77 during the first year leveraging Medallia for customer feedback.
“Understanding brand experience is critical to overall success. Medallia captures feedback data at every stage, uses advanced AI and machine learning to surface insights, and delivers those insights in an actionable way across our customers’ organizations,” said Medallia CEO Leslie Stretch “We are thrilled to see Anaplan continue to put their customers first as they lean into our platform to inform everything from customer service to product development.”
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