Partnership drives commercial excellence through precision engagement to benefit patients in need of options
ANI Pharmaceuticals, Inc. (Nasdaq: ANIP) and Veeva Systems (NYSE: VEEV) today announced a collaboration to define and operationalize data-driven commercial strategies for ANI’s new Rare Disease Business Unit. ANI is using software, data, and services from Veeva to establish the digital foundation for the launch of the business unit’s first commercially available product in the U.S.
“To serve rare disease patients with high unmet medical needs, we need to be agile, data-driven, and efficient,” said Christopher Mutz, head of rare disease at ANI. “With Veeva as our trusted partner, we accelerated launch readiness and equipped new sales, medical, and marketing teams with the digital tools they need — all with the speed and precision warranted by such an important milestone.”
ANI recently announced the U.S. commercial availability of Purified Cortrophin® Gel (Repository Corticotropin Injection USP) 80 U/mL. To prepare for this launch, ANI adopted the complete suite of Veeva Commercial Cloud solutions across its business, including software for multichannel engagement and content management, along with longitudinal patient data for customer segmentation.
“ANI now has a digital foundation that supports its patient-centric approach to commercialization,” said Paul Shawah, executive vice president of commercial strategy at Veeva. “The company is advancing its mission by leveraging data to uncover key patient groups as well as the providers who care for them and empowering its field teams to create meaningful connections.”
Veeva Business Consulting also helps the company use advanced analytics to continuously optimize for the most precise and impactful sales and medical interactions. This allows ANI’s field force to identify new healthcare professionals, while delivering actionable insights so they can best engage with them. Learn more about how ANI launched at speed and scale in an upcoming fireside chat webinar on July 19.
Additional Information
For more on Veeva Commercial Cloud, visit: veeva.com/commercial-cloud/
Connect with Veeva on LinkedIn: linkedin.com/company/veeva-systems
Follow @veevasystems on Twitter: twitter.com/veevasystems
Visit AITechPark for cutting-edge Tech Trends around AI, ML, Cybersecurity, along with AITech News, and timely updates from industry professionals!
