Data Analytics

Aunalytics to Feature Data Analytics Solution for Mid-market Banks

Leading Data Management and Analytics Provider Will Showcase How AI-Powered Analytics Can Increase Business Wins with Real-Time Customer Insights and Highly Personalized Interactions

Aunalytics, a leading data management and analytics company delivering Insights-as-a-Service for mid-market businesses, announced today its participation at three financial services events in November and December. The company will showcase its Daybreak™ for Financial Services advanced data analytics solution and demonstrate how midmarket banks and credit unions can use artificial intelligence (AI)-powered data analytics to increase business wins and compete more effectively.

November and December events include:

  • Ohio Bankers League Annual Meeting, November 2-3
  • The Financial Brand Forum 2022, November 14-16
  • Annual CUSO Conference, December 1-4

Daybreak for Financial Services enables midsize financial institutions to gain customer intelligence and grow their lifetime value, predict churn, determine which products to introduce to customers and when, based upon deep learning models that are informed by data. Built from the ground up, Daybreak for Financial Services is a cloud-native data platform that enables users to focus on critical business outcomes. The solution seamlessly integrates and cleanses data for accuracy, ensures data governance, and employs artificial intelligence (AI) and machine learning (ML) driven analytics to glean customer intelligence and timely actionable insights that drive strategic value.

“It is critical now more than ever that mid-market banks and credit unions take action based on real-time insights that deliver a 360-degree view of customers or members so they can be nimbler and pivot their strategies as the market shifts course,” said Katie Horvath, Chief Marketing Officer of Aunalytics. “Aunalytics solutions offer this granular level of insights as a service at speed to inform banking strategies. Using Aunalytics Daybreak for Financial Services, mid-market banks and credit unions can now deploy advanced analytics to more highly personalize their interactions with customers and members. It enables them to target-market more efficiently with the right product offering at the right time, and win business away from competitors to increase revenue. We look forward to meeting with bankers and credit unions in the coming months, and demonstrating how Daybreak for Financial Services can help them strengthen their position in regional markets and compete more effectively.”

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