Baptist Health committed to personalizing patient interaction with health care.
PatientBond, Inc., the leading consumer science-driven patient engagement SaaS provider, announced today that Baptist Health of Northeast Florida, will employ the PatientBond psychographic segmentation model and health care consumer insights to personalize and enhance patients’ experience with the health system.
Baptist Health serves Northeast Florida and Southeast Georgia with five nationally accredited hospitals and more than 200 points of care across the continuum, as well as digital service options. Baptist Health is ranked as the Most Preferred health care provider in Jacksonville, Florida, and strives to constantly improve its services and patient experience.
To achieve these goals, Baptist Health will leverage PatientBond’s psychographic segmentation model to inform patient engagement strategies. Psychographics pertain to people’s attitudes, values, beliefs and personalities and are core to a person’s motivations and communication preferences. PatientBond offers a proprietary model for understanding health care consumers’ decisions and behaviors to enable personalized patient engagement across a large population.
Baptist Health will also use the PatientBond Insights Accelerator™, an intuitive, online interface for accessing the extensive market research PatientBond conducts on health care consumers. This market research and proprietary psychographic model will be used to help deepen the health system’s understanding of the needs of patients, including their preferred communication channels and content, in order to engage them more effectively.
“By combining voice of the customer, analytics, and PatientBond, we are accelerating our strategies to deliver an increasingly personalized, responsive patient experience,” said Melanie Husk, SVP, Chief Consumer Officer, Baptist Health. “Our goals are increased satisfaction, loyalty and retention.”
Research has found that the cost of acquiring a new patient is significantly higher than retaining a patient. Moreover, using psychographic insights to motivate healthy behaviors is critical in the value-based care model that is emerging across the country.
“We are excited to work with Baptist Health, who is dedicated to a superior patient experience,” stated Justin Dearborn, CEO of PatientBond. “We look forward to helping Baptist Health leverage our health care consumer insights and psychographic segmentation model to enhance their already outstanding patient engagement initiatives.”
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