Gartner Report

Behavioral Signals’ AI Tech for Customer Retention in Gartner Report

A Gartner report titled Cool Vendors: AI for Customer Analytics (ID: G00729777) (Gartner subscription required) names Behavioral Signals as a cool vendor in Cool Vendors: AI for customer analytics. As per the report, “Innovative AI-enabled tools to help organizations improve retention by offering real-time customer understanding, customer journey analytics, and sentiment analysis”.

“Gartner has identified four customer analytics themes – Interacting differently, Reacting rapidly, Delivering relevancy, Acting ethically.” These four themes are reflected in this year’s selection of customer analytics cool vendors and Behavioral Signals is one of them. One of the key findings in the report noted that, “Leading CX professionals are accelerating interest and investment in AI and customer analytics to lessen the impact of COVID-19 and improve customer retention. Key trending technologies in AI for customer analytics in 2020 are advanced sentiment analysis, emotion AI, advanced customer journey analytics, graph analytics and real-time speech analytics.”

“We are once again thrilled to be included in a Gartner report that identifies our technology as something that organizations and companies should be paying attention to,” said Rana Gujral, CEO of Behavioral Signals. “Our AI-Mediated Conversations is helping financial institutions and call centers not only retain customers during this time but increase client satisfaction and return on investment. While we have been providing this technology for several years, the impact of COVID-19 has shown the world the importance of this technology to keep customers happy.”

Gartner, “Cool Vendors: AI for Customer Analytics”, Jessica Ekholm, Tracy Tsai, David Norrie, Melissa Davis, Steve Blood, 4 September 2020.

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Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner’s research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.

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