International Annual Awards Program recognizes standout marketing, advertising and sales technology around the world.
For the third consecutive year, BlueConic, the world’s leading pure-play customer data platform (CDP), has been named the winner of the “Best Customer Data Platform” award in the annual MarTech Breakthrough Awards program conducted by MarTech Breakthrough, a leading market intelligence organization that recognizes the top companies, technologies and products in the global marketing, sales and advertising technology industry today.
The award win follows hot on the heels of various innovations that BlueConic has brought to the market, including being the first CDP to launch a data clean room.
BlueConic was recognized for empowering companies to continue building first-party data assets in the wake of third-party data deprecation and untether their marketing tactics from technologies that rely on third-party cookies.
More specifically, BlueConic customers can use the platform to manage the implementation of first-party cookies across all of their web channels, without putting the onus on marketers or IT teams to coordinate multiple domains, manage various databases for each domain, or manage SSL certificate renewals that can disrupt data collection. As a result, companies can continue capturing on-site data to enrich the unified customer profiles stored within their BlueConic database, and use that consented, first-party data to power personalization tactics (e.g., relevant product recommendations, personalized offers and reminders etc.) on their web channels — whether or not an individual identifies themselves.
“Unlike other CDP vendors that are taking a reactive approach to ongoing browser privacy changes, our holistic approach effectively neutralizes the complexity of data management in the privacy era by ensuring BlueConic is recognized as a first-party solution,” said Cory Munchbach, Chief Operating Officer of BlueConic. “As a result, customers are able to make first-party data the cornerstone of their customer-centric strategies while insulating themselves from ever-changing privacy legislation.”
The mission of the MarTech Breakthrough Awards is to honor excellence and recognize the innovation, hard work and success in a range of marketing, sales and advertising technology related categories, including marketing automation, market research and customer experience, AdTech, SalesTech, marketing analytics, content and social marketing, mobile marketing and many more. This year’s program attracted more than 2,850 nominations from over 17 different countries throughout the world.
“The deprecation of third-party cookies that restrict the use of third-party data have ushered in an urgent need for companies to provide business with greater access to first-party data to engage customers and drive growth,” said James Johnson, Managing Director at MarTech Breakthrough. “At the same time, barely one in 20 marketers believe they’ve tapped more than 80% of first-party data’s potential. BlueConic helps companies evaluate how ready their organization is for a post-third-party cookie world and get them started on their journey for this new world. Congratulations to the entire team at BlueConic for being our choice for the coveted ‘Best Customer Data Platform’ award.”
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