Carenet Health, a leader in tech-enabled healthcare services, announced today a comprehensive rebrand, unveiling a new logo and visual identity. This brand evolution aligns with Carenet’s mission to co-create measurable value with the nation’s top payers, providers, and healthcare technology and services organizations through innovation and global operational excellence.
“As the healthcare industry continues to evolve, our brand must reflect the role we play in driving it forward,” said John Erwin, CEO of Carenet Health. “Our clients—America’s leading healthcare companies—deserve a partner that not only understands their business challenges but is built to help solve them. This brand refresh reflects our commitment to powering smarter, more agile solutions that lower costs and create real, sustainable value across the healthcare ecosystem.”
The refreshed brand positions Carenet as the forward-thinking partner that integrates leading technology and automation, data-driven insights, value-based care methodologies, and personalized service to address the growing complexity of healthcare. The visual transformation highlights Carenet’s focus on three strategic pillars:
- Healthcare Technology and Innovation: Carenet’s cloud-based, AI-powered CRM platform, SaaS applications, expansive tech partner ecosystem, omni-channel capabilities, and end-to-end engagement services are uniquely designed and continuously advanced for healthcare, due to exceptional development resources and synergistic partnerships.
- Insight-led Orchestration and Collaborative Impact: Carenet builds on decades of experience and insight, working together with healthcare leaders to design and implement quick-to-market solutions that measurably improve engagement, operational efficiency, and meaningful business and health outcomes, including administrative and clinical cost savings.
- Operational Excellence at Scale: Carenet continues to make significant investments to deliver best-in-class, cost-optimized solutions for its clients, including completing eight acquisitions in the last three years, bolstering its clinical care management capabilities, and expanding its global footprint with shared and dedicated service delivery centers in the United States along with the Philippines and Trinidad & Tobago.
“Our new brand reflects not just who we have become but where we’re headed,” said Rhonda Gibler, Chief Growth Officer at Carenet Health. “The modern identity symbolizes forward momentum, continuous tech-led innovation, and our commitment to healthcare. Everything about it—from the visual language to the voice—signals our purpose: to create seamless healthcare experiences at scale and accelerate performance for our clients.”
This rebrand underscores several bold strategic moves in 2025, including new executive leadership appointments, geographic expansion, recognition as a Major Contender in Everest Group’s PEAK Matrix® for Patient and Member Engagement Platforms, and more to come. Carenet also plans to launch a new web experience to support the new brand later this year.
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