Celebrus has had a banner year and has retired the D4t4 name and now operates solely as Celebrus. Celebrus’ mission is to improve the relationships between brands and consumers via better data and the unification of the brand under Celebrus helps us unite under that mission. I also wanted to highlight additional innovations and launches from the past few months.
• Launch of Celebrus Edge Network: Celebrus recently unveiled the Celebrus Edge Network, a network experience that’s incorporated within Celebrus Cloud. The Celebrus Edge Network broadens the efficiency of Celebrus Cloud to global clients by improving the network experience and providing the same high standard experience regardless of a user’s location.  Celebrus Edge Network creates new possibilities and efficiencies for global clients due to lower latency–app and platform usage that can be maintained despite growing internet traffic.
• Unveiling of Celebrus Digital Analytics: The latest version of the Celebrus Platform also now includes several new capabilities, including Celebrus Digital Analytics (CDA), a fully- enclosed solution for web analytics. With web analytics being challenged on multiple fronts and the deprecation of third-party cookies looming, marketers face an enormous challenge that impacts the accuracy of their data. CDA, hosted in a single-tenant private cloud, provides organizations with access to a single source of truth for digital data without data, connectivity or activation gaps; no need to rely on third-party platforms that use a shared environment and funnel data through outside environments, posing huge regulatory risks.
• Significant Updates to AI/ML: Earlier in the year, Celebrus unveiled a wealth of new features in the realm of artificial intelligence and machine learning. Celebrus Bot Detection is a new subscription offering which accurately identifies bots in real-time thereby solving a wide range of marketing and fraud use cases such as pay-per-click (PPC) fraud and credential stuffing attacks. The addition of Generative AI enables Celebrus to manage delivery of an anonymized dataset of visitor profiles, thereby unlocking a whole new horizon of extraordinary use cases including self-service chatbots, hyper personalization and perfectly tailored email marketing campaigns.
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