Celebrus Heads to Fraud Leaders’ Summit this July

SUNBURY-ON-THAMES, U.K., AND CARY, N.C., June 20, 2024

Celebrus will head to Fraud Leaders’ Summit in London July 2-3.

The fraud technology landscape is full of black boxes, partial data sets, long delays, limited control, and more reactive approaches to Fraud. With how quickly fraud can occur and adapt, brands need better control, precision, and timeliness of data to stop fraud before it happens. That’s where Celebrus steps in. Celebrus is the platform that can fortify your defenses and safeguard your operations.

Serpil Hall, Head of Fraud Prevention, Celebrus, will be onsite and participating in two conversations including a panel discussion on: “Who’s Behind the Screen? Identity Verification and KYC in the Digital Age?”

Serpil, whose fraud career has spanned two decades and several industries, has earned numerous industry accolades including 2022 Cyber Security Woman of the Year, in the Cyber Security Excellence Awards. Serpil has held fraud roles with globally recognized brands including American Express, Visa, FICO, BAE Systems and EY. Serpil joined Celebrus 2021 to lead the Fraud Data Platform and continue to develop new fraud solutions.

Panel speakers will go over the following questions and address the following issues:

  • Biometrics, AI and ML: What innovations will have the most significant impact?
  • How can we implement robust identity verification while minimising friction for users?
  • How can we balance the need for identity verification with protection of individuals’ privacy rights?
  • SCA vs 3DS vs FIDO: What is the best way to identify the user?

About Celebrus 
As a disruptive data technology platform, Celebrus is focused on improving the relationships between brands and consumers via better data. Celebrus redefines what digital identity verification means to power both next-level marketing and fraud prevention use cases. Deployed across 32+ countries throughout the financial services, healthcare, retail, travel, and telecommunications sectors, Celebrus automatically captures, contextualizes, and activates consumer behavioral data in real-time across all digital channels. Through the addition of behavioral biometrics and AI, Celebrus empowers brands to detect and prevent fraud before it occurs. To ensure that brands can begin to improve those relationships quickly, Celebrus Cloud activates the Celebrus platform efficiently for brands in a single-tenant, private cloud capacity.

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