The Purchase of channelcentral Bolsters 360’s Channel Success Platform™ to Include Configure Price Quote (CPQ) – Increasing Channel Visibility With Demand Shaping
360insights, the leading Channel Incentives Management (CIM) provider and creator of the Channel Success Platform™, which includes the new industry-specific, incentive automation (IA) clouds, today announced the acquisition of channelcentral.net, a leading software provider for organizations in the IT Channel. The purchase broadens 360insights’ Channel Success Platform’s capabilities with unmatched CPQ and Channel Data Management (CDM) technology. It also further positions 360insights as a company that can deliver highly functional Channel Ecosystem visibility and insights for Manufacturers, Resellers and Distributors of every size across the globe.
“As we continue with our growth momentum, the acquisition of channelcentral is a natural evolution in that process. We couldn’t be more excited to integrate channelcentral’s powerful CPQ tools and other Channel software solutions onto the Channel Success Platform, as well as welcome its diverse and highly capable team,” said Jason Atkins, Founder & CEO of 360insights. “We look forward to working together, leveraging all of our data-driven, automated CIM assets to optimize channel incentive effectiveness and ROI for our customers.”
Marking 360insights’ seventh strategic acquisition in just three years, the addition of channelcentral and its experienced team will rapidly accelerate 360’s already growing global reach. In fact, the company’s international team in the UK and Europe will double, while global headcount will surpass 600 people post-acquisition. 360 will also add some of the largest and most prestigious brands to its already impressive roster of more than 300 clients.
“I’m delighted that channelcentral.net is joining 360insights. It’s an exciting opportunity for our staff, who I hope will be able to experience new projects, technology and customer interactions as part of their career development,” said Tim Moyle, CEO of channelcentral.net. “For our customers, we want to ensure that we continue to provide outstanding services that deliver strong ROI. We also believe that there is a great opportunity to listen to 360insights’ sales teams and customers about how our CPQ capabilities can enhance their Channel Ecosystems.”
As a highly focused and dynamic SaaS provider for organizations in the IT Channel, channelcentral’s key strength is its expertise and ability to take complex data sets and deliver user friendly tools that provide fast, accurate and relevant product and service quotations for Manufacturers, Distributors and Resellers in the IT Channel. 360insights will continue with channelcentral’s development and execution of advanced CPQ-based Channel Ecosystems & Services – all of which will continue to be supported by the combined teams of Development, Operations and Product Lifecycle Management.
The strategic acquisition of channelcentral comes as 360insights is experiencing explosive growth. The company is now the largest pure-play CIM platform provider globally, with the only integrated Channel Incentives Clouds built for the Telecom, Media & Technology (TMT), Pharma, Auto and Manufacturing industries. The dedicated industry clouds automate incentive programs while gathering valuable channel insights.
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