CRN® Recognizes Observe.AI on the 2021 Emerging Vendors List

Recognition Validates Company’s Continued Commitment to Channel Partner Ecosystem

Observe.AI, a leader in Contact Center AI, announced today that CRN®, a brand of The Channel Company, has named Observe.AI to its 2021 Emerging Vendors list in the Cloud category. This annual list honors new and up-and-coming technology vendors that have proven their commitment to innovation and growth within the larger IT channel. Organizations featured on the list—all six years old or younger—are selected across eight different categories: cloud, data center, security, big data, mobility, Internet of Things (IoT), storage, and networking/unified communications.

Born in the cloud, Observe.AI transforms customer experiences and improves agent performance by helping top brands analyze 100% of interactions, extract actionable sentiment and interaction insights, and streamline workflows. With Observe.AI, businesses transcribe every interaction with high accuracy and coach agents while gaining full visibility into their customer service operations.

The channel ecosystem is critical to continuing leadership in the contact center AI space, and CRN’s recognition follows a year of expansion that included a 300% boost in revenue, a $54M Series B funding round, and the hiring of new channel employees dedicated to strengthening programs. Notable hires include industry veteran and now Vice President of Channel, Jon Heaps, Regional Vice President of Channel, Samantha Nelson, and Head of Alliances, Jay Acosta. The company now has agreements with five U.S.-based Master Agents including Telarus, Avant, Intelisys, and Peakview, as well as dozens of channel partners including AWS, Microsoft, Five9, Talkdesk and UJet.

“We’re thrilled to be honored by CRN as an emerging vendor in the cloud category,” said Heaps.”We consider this a testimony to our innovative approach of delivering AI-powered technology to transform the contact center. Partners play a key role in helping us deliver these solutions, and we look forward to expanding and strengthening our program.”

“Digital transformation requires meaningful human touches augmented, assisted, and automated through Contact Center AI. We are building a top-tier channel ecosystem and growing our alliances with leading contact center as a service providers, systems integrators, business process outsourcers and strategic technology partners to bring the latest AI-powered customer sentiment analytics, QA and coaching to market. CRN’s recognition shows that we are taking the right steps to help our partners modernize their offering and increase their bottom line,” added Acosta.

With a commanding grasp of the IT industry’s unique needs, technology vendors featured on the CRN 2021 Emerging Vendors list allow solution providers to tackle complex IT market challenges, increase bottom-line revenue across the board, and deliver customer-facing solutions that ensure the IT channel’s ongoing success well into the future.

“The CRN 2021 Emerging Vendors list honors forward-thinking technology suppliers that are redefining IT channel success by focusing on innovative products that help customers overcome the complex and ever-changing IT demands,” said Blaine Raddon, CEO of The Channel Company. “Solution providers in search of the latest innovative technologies can depend on the Emerging Vendors list as a trusted resource.”

The CRN 2021 Emerging Vendors list will be featured in the August 2021 issue of CRN Magazine and online at

For more such updates and perspectives around Digital Innovation, IoT, Data Infrastructure, AI & Cybsercurity, go to

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