Data Management

Customer Data Management Leader Acxiom Awarded for Innovation Tech

Today, the Business Intelligence Group named Acxiom® Organization of the Year in the 2021 Sales and Marketing Technology Awards program, also known as The Sammys. The Sammys honor organizations and products helping to solve the challenges companies have connecting and collaborating with prospects and customers.

Acxiom, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, was recognized for the work its Data Guru team has accomplished throughout the pandemic. Due to the massive shift in shopping behaviors and rapidly changing digital ecosystem, the Acxiom Data Guru team provided strategic consulting to solve brand pain points across a variety of challenges and allowed its clients to engage with customers and prospects in new ways. The team provided advertisers with highly effective, timely and customized third-party audience recommendations for omnichannel marketing campaigns by leveraging their deep industry knowledge and campaign experience. While many companies in the marketing industry have struggled to overcome these challenges, the Acxiom Data Guru team increased its revenue by 25% this past year.

The past 12 months saw enormous change in the marketing industry seemingly at every turn, but Acxiom was focused on our clients’ outcomes and used our expertise to lead our clients through it,” said Chad Engelgau, Acxiom CEO. “We are proud to have great associates that have been a beacon of light for clients and agencies as a source of up-to-date information on data-drivenstrategies and audiences as they rapidly update campaign plans in response to new realities.”

“We are proud to reward and recognize Acxiom for their innovation and dedication to helping both the organization using their technology and the ultimate consumer,” said Maria Jimenez, Chief Nominations Officer, Business Intelligence Group. “It was clear to our judges that their efforts will improve how we all connect with the brands we love for years to come.”

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