Data Management

Customer Data Management Leader Acxiom Launches Real-Time Solutions


Solutions include decisioning, customer data management, and identity to enable better experiences between brands and people

Acxiom®, the customer intelligence company whose data-driven solutions create business growth by enabling better customer experiences, today announced the availability of Acxiom Real-Time Solutions, a suite of solutions to unlock data and power better in-the-moment experiences between brands and people.

People expect connected experiences and expect their favorite brands to know, remember, and respect their preferences. That means marketers must create customer journeys that are compelling and valuable across all touchpoints, and in real-time.

Yet marketers face an array of complexity when trying to get data-driven marketing right. From the deprecation of third-party cookies to the number of martech and adtech tools and technologies available, marketers must navigate an ever-evolving landscape to reach people with relevance and respect.

Acxiom Real-Time Solutions are designed to deliver a complete solution suite, are built for the speed of digital channels, and leverage the latest advances in technology to include offerings for Decisioning, Personalization and lead Optimization to equip marketers to deliver relevant and engaging messages to their customers and prospects. The new solution suite combines Acxiom’s offerings in identity resolution, data, and data management with additional capabilities like real-time data capture, unification of customer portraits, decisioning, and offer personalization and also integrate with leading martech, adtech, and customer data platforms.

“Acxiom Real-Time Solutions is a suite of best-in-class, digital marketing solutions that takes Acxiom’s historic strengths in first-party data management and identity and extends them to digital channels,” said Chad Engelgau, CEO at Acxiom. “This suite of solutions is an important way we are helping our clients increase the value of their marketing and data investments, drive their modern marketing strategies and grow their business.”

“Our focus on Decisioning as the key to enabling better customer experiences through real-time customer journeys makes Acxiom Real-Time Solutions a true differentiator for brands who need to be as relevant as possible in the moment,” said David Skinner, chief strategy officer at Acxiom. “Decisioning must be channel agnostic to orchestrate complex customer journeys — and include proven, accurate data and identity.”

Acxiom Real Time Solutions address a variety of use cases, including:

  • Real-time personalization
  • Customer portrait unification and management
  • Cross-channel data unification
  • Cross-device personalization
  • Multi-channel offer management
  • Predictive AI/ML
  • Cross-campaign arbitration
  • Audience creation and management
  • Sales lead optimization
  • Next best action
  • Integration with Acxiom Real Identity and InfoBase data

Acxiom’s customer intelligence drives success for many of the world’s most respected brands, who every year renew 95% of their contracts with Acxiom.

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