Data Analytics

Data Analytics-powered NielsenIQ Acquires Cornerstone Capabilities

Changing the face of pricing analytics & revenue growth management within the CPG industry

NielsenIQ today announced it has acquired Cornerstone Capabilities, an industry-leading SaaS-based provider offering a revenue management optimization solution to consumer packaged goods (CPG) clients. Cornerstone’s platform features Artificial Intelligence (AI) that finds optimal regular and promotion prices to maximize profit for both manufacturers and retailers.

Cornerstone’s proven AI technology– Curve– combined with NielsenIQ’s Connect platform, and unrivaled data assets, will extend the company’s price and promotion analytics leadership by creating the first of its kind, best in class, end-to-end revenue management solution that can fully integrate clients’ financial, promotional and sales data, and scales globally.

According to Market Research Future (MRFR), the global data analytics market size will reach nearly $133 billion by 2026, at a 29% CAGR. Now, more than ever, price and promotion analytics is essential, especially in environments with unpredictable or rising inflation, coupled with the continuing uncertainty of the COVID-19 pandemic and other macroeconomic disruptions.

“This is an exciting acquisition that demonstrates our continued commitment to our CPG clients. Incorporating Cornerstone’s software into NielsenIQ’s existing price and promotion suite of products will further expand the scale of our analytics capabilities and allow us to broaden solutions to our global clients. Our data and analytics provide a unique and unbiased view of consumer behavior, and now we will bring more transparency and clarity to price and promotion strategies,” said Jeanne Danubio, President, North America and Global Clients, NielsenIQ.

NielsenIQ’s flagship retail measurement and price and promotion solutions already measure 5 billion global transactions per month, covering over 300,000 traditional trade stores, tracking more than 64 million unique items, and operating in more than 90 countries, providing a truly comprehensive view of consumer behavior.

The acquisition of Cornerstone by NielsenIQ is the latest milestone in its continued commitment and strategic approach to investments that further bolster its existing product offerings with cutting-edge technologies to better serve CPG clients.

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