Anonymous user tracking, native mobile flows, and ecommerce platform integrations help ecommerce apps achieve 360 customer view without sacrificing security
Descope, the drag & drop customer identity and access management (CIAM) platform, today announced a host of capabilities to help ecommerce and online retail companies provide secure and omnichannel authentication experiences to their end customers across the buying funnel. Notable additions include securely tracking anonymous users with temporary tokens, enabling unified native login flows across web and mobile, and integrations with WooCommerce, Salesforce Commerce Cloud, and Shopify Plus.
Ecommerce businesses of all sizes face customer identity challenges at every stage of the buyer funnel. With around 86% of site visitors being anonymous, the first challenge is to reliably convert these users into signups without adding undue friction. The next challenge is to create a balanced onboarding and account creation flow that simplifies signups for real users while keeping fraudulent signups at bay. Finally, large ecommerce organizations have an identity silo problem. Struggles to reconcile login processes across web and mobile or to unify the experience across native sites and third-party hosted stores like Shopify or WooCommerce prevents online retail organizations from providing a singular user journey.
The Descope no / low code CIAM platform helps organizations easily create and customize their entire authentication and user journey using visual workflows. Hundreds of customers including GoFundMe, Databricks, Navan, and You.com use Descope to reduce user friction during onboarding, enhance protection against account takeover attacks, and unify identities across customer-facing apps. The capabilities highlighted in this announcement further help ecommerce companies serve users across devices and sub-brands while adding the right security controls at the right time.
“Using Descope has helped us adapt quicker to changing customer needs without spending engineering resources,” said Nitin Shingate, CTO of GoodRx. “Whether it’s easily adopting passwordless methods like One Tap, adding risk-based MFA, or unifying identity flows across web and mobile apps, Descope provides workflow-based building blocks to help us achieve these goals much faster than before.”
“The solution for many user experience, security, and visibility challenges for ecommerce converge on customer identity,” said Rishi Bhargava, co-founder of Descope. “We are excited for ecommerce companies to leverage our new capabilities to provide seamless user identity experiences across their digital properties. We’re especially proud to partner with leading identity intelligence tools like Telesign and reCAPTCHA Enterprise to secure customers against account takeover and fraud without adding friction.”
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