Drips continues to share the benefits of conversational texting® and SMS best practices.
Drips, the founders of Conversational Texting®, today announced it will be the headline sponsor in this year’s Contact.io conference on September 12-14 in Denver, Colorado. The company unveiled their conversational AI platform for the first time at the 2016 Contact.io conference and has come a long way in the past four years, experiencing a growth rate of 1,115%.
Conference participants will have the opportunity to engage with subject matter experts in the Drips booth to learn how to drive engagement through the SMS channel. Attendees will also hear from Drips’ leaders during a dedicated panel session, “The State of the Contact Industry,” and a breakout session, “The Art of the Message.”
During these three days, Contact.io conference attendees will network and learn how to drive business growth through the most powerful marketing and contact channel. The conference is expected to draw hundreds of professionals from the telephone, financial services, healthcare, home services, professional services, and the travel industry.
“The State of the Contact Industry panel will feature some the most influential business leaders in the contact industry as they discuss strategies for incorporating future technology trends in a consumer-first environment,” said Drips co-founder and CEO A.C. Evans. “Since the balance of power has shifted away from brands and is now firmly in the hands of the consumer, we’ll be examining contact strategy best practices, specifically around the consumer’s preferred method of contact: SMS.”
Drips’ breakout session will be led by Monica Woller, VP of Program Management, and Bryce Marshall, VP of Key Accounts. The two will guide the audience through “The Art of the Message” with a focus on SMS messages that convert.
“Communication is a science that most everyone wants to improve, especially when it comes to reaching an audience,” says Monica Woller. “We’ll be taking attendees through some best practices to balance when using SMS in their marketing mix. Participants will also get insight into the psychological components of persuasion that factor into the decision-making process.” Woller and Marshall will also outline the benefits of conversational messaging including how it keeps people engaged, illuminates intent, and encourages conversation.
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