Echo’s automated technology creates a seamless carrier booking experience
Echo Global Logistics, Inc. (“Echo”), a leading provider of technology-enabled transportation and supply chain management services, is excited to highlight the addition of automated carrier negotiations to EchoDrive, its online carrier platform. With this innovative new feature, carriers can submit a bid on available loads and receive an instant notification of acceptance or counteroffer, accelerating the bidding process and streamlining the booking of available freight.
“Echo continues to pursue innovative transportation technology with our automated carrier negotiation system,” said Dave Menzel, President and Chief Operating Officer at Echo. “This new process, combined with our advanced load-matching algorithm, allows carriers to now find available freight and book it in an automated manner within seconds, eliminating inefficiencies associated with the time carriers spend gaining access to freight.”
“We’re excited to offer automated negotiation capabilities that give our carriers real-time feedback on the rates they’ve submitted,” said Jay Gustafson, Executive Vice President of Brokerage Operations. “This new negotiation process simplifies transportation management for EchoDrive carriers by providing a seamless booking experience, powered by our behind-the-scenes algorithmic intelligence.”
Echo’s automated negotiation capabilities allow dispatchers to locate available shipments they’re interested in and book digitally even if the listed Book Now price isn’t a good fit. The platform’s unique algorithm determines if a bid is within the threshold Echo is willing to accept and, once the carrier bid has been input, they receive a rapid, automated response either accepting, counteroffering, or rejecting the bid. This new feature functions via EchoDrive, Echo’s web portal, which gives carriers real-time access to search, view, and bid on available loads.
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