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ElectrifAi, one of the world’s leading companies in practical artificial intelligence (Ai) and pre-built machine learning models, today announced it will be working with OXIO, a New York based telecommunications company, to personalize phone plan rates.
ElectrifAi has deep domain expertise in the Telecom industry using its machine learning technology. Generating increased revenue uplift through customer segmentation, personalization and encouraging customers to spend more with a particular Telecom carrier are just a few of the many benefits. ElectrifAi has applied that domain expertise to improve OXIO’s ability to accurately predict an individual customer’s phone usage.
OXIO has a unique business model that provides a carrier-as-a-service to brands and enterprises. OXIO has built the modern overlay network entirely as a 100% cloud-based solution, blending the wireless connectivity of many providers. By doing this, OXIO enables a custom-purposed, asset-light network delivered to each brand in a matter of days. OXIO’s data-driven approach using ElectrifAi’s machine learning models allow OXIO to design rate-plans that can save customers money by not paying for services that they don’t need.
Human analysts can estimate phone usage but not to the degree of accuracy that machine learning technology can. Artificial intelligence identifies patterns in thousands of data points that are fed into a machine learning model to generate recommendations.
ElectrifAi’s pre-built machine learning model, Initial Rate Plan Assignment, uses an existing framework that will allow OXIO to market faster than if it were built from scratch, which allows customers to begin saving money sooner. The model’s accuracy will also ensure that the recommended rate plans will prevent customers from spending excessive fees in overage charges.
ElectrifAi machine learning capabilities bring great time-to-value to OXIO. OXIO will deploy these machine learning models in their own secure Amazon Web Services (AWS) cloud environment on Amazon SageMaker, an AWS service that helps data scientists and developers to prepare, build, train, and deploy high-quality machine learning models quickly. OXIO will feed its data directly into the machine learning model on Amazon SageMaker without sharing the end user data with ElectrifAi, reducing privacy and security risks, thereby better protecting end users. The model then provides output recommendations that are conveniently fed back to OXIO’s existing data flows without any programming and only with minimal configuration.
As OXIO continues to expand its market throughout the United States, ElectrifAi will help expand OXIO’s ability to provide targeted accuracy for customers’ phone-plan options. In addition, ElectrifAi’s machine learning model will bolster OXIO’s personalization efforts, which will allow the company to target exactly who to market to.
“With ElectrifAI’s solutions, OXIO will be able to serve its customers with the best-in-class Data Science and AI capabilities, unmatched in the telecommunications industry today. ElectrifAi’s AI capabilities will help OXIO reshape the telecommunications industry as we know it by opening the door to completely new business models, and we are looking forward to broadening this cooperation into other fields,” said Gilles Louwerens, OXIO’s Head of Customer & Business Intelligence.
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