Global cybersecurity venture capital firm, YL Ventures, announced the appointment of Elias Terman, former SVP of Marketing at cybersecurity unicorn Orca Security (a portfolio company of YL Ventures), as Operating Partner at the firm. Elias will leverage his extensive cybersecurity marketing and business experience to help the firm’s portfolio companies accelerate customer and revenue growth.
In addition to leading marketing at Orca, Elias cultivated his track record of building successful marketing and outreach programs at cybersecurity startups including Uptycs, Integris Software (acquired by OneTrust), Distil Networks (acquired by Imperva) and OneLogin. At Orca, Elias defined and advanced the company’s marketing strategies which helped pave the way for its market dominance, generating unprecedented customer traction and interest in its offering.
Elias began his career as an entrepreneur and has a strong background in category creation for new and growing markets. He has amassed twenty years of experience working with young startups with a strong growth trajectory, helping them optimize their go-to-market strategies.
“Elias is passionate about bolstering exceptional early-stage startups to market leadership through close guidance and hands-on assistance,” says Justin Somaini, Partner at YL Ventures. “His proven ability to drive early business development and rapidly increase sales pipeline velocity will be a true asset to the firm’s founders at their most critical stages.”
In his capacity as Operating Partner at YL Ventures, Elias will leverage these abilities to help the firm’s portfolio companies maximize their customer outreach programs to support their growth. “YL Ventures is well known for the extraordinary value it gives to its portfolio companies, well beyond capital, and for leveraging its partnerships to drive innovation in the global cybersecurity industry,” says Elias. “With these foundations, I hope to expand our portfolio companies’ business opportunities and client base and generate value for security professionals who thrive on early-stage security innovation.”
YL Ventures has invested in early-stage cybersecurity startups for over fifteen years and focuses on helping its entrepreneurs build their company foundations while positioning them to become future category leaders in the global market. The firm employs a unique value-add strategy to support its portfolio companies by leveraging its multidisciplinary team of experts that guides its portfolio founders on the most crucial company-building elements at their earliest stages: GTM, product-market fit, customer traction, marketing, HR, operations and more. Elias’ experience and industry background will help amplify these efforts considerably, ensuring they enter the market with a strong head start.
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