Analytic software firm recognized for customer successes using unified decision platform
Global analytics software provider FICO® was named the Best Technology Provider for Data Analytics at the 2022 Credit Awards, presented by Credit Strategy at a black-tie dinner in London last week.
More information: https://www.creditstrategy.co.uk/creditawards/credit-awards-winners
FICO has developed a unified FICO® Platform for decision management that includes capabilities for data management, analytic development and execution, strategy design and reporting. These capabilities can be shared across different functions, giving users a 360-degree customer management tool. Leading banks across Europe are adopting FICO Platform in order to break through the silos in their organization and propel growth while reducing the costs associated with installing and maintaining different point solutions for each area of the business.
One important capability set that is growing in usage across EMEA is prescriptive analytics, or optimization. This involves the use of advanced, AI-powered analytics to determine customer strategies that meet specified business goals under constraints. Banks across Europe have seen dramatic increases in performance by using FICO optimization to grow the business, manage risk and improve customer satisfaction.
The strength of FICO Platform and its embedded optimization capabilities was acknowledged in late 2020 with The Forrester Wave™: Digital Decisioning Platforms, Q4 2020, an industry analyst report that named FICO as category leader.
“The judges felt FICO was industry-leading in terms of driving change through a single decisioning platform,” said Luke Broadhurst, CEO of Shard Media, which publishes Credit Strategy magazine. “It offered an impressive set of metrics highlighting impact on the customer, with evidence of improved performance and customer outcomes.”
“We are celebrating this achievement, which validates the strength of our vision for a unified decision management platform,” said Matt Cox, vice president and general manager of FICO in EMEA. “From data ingestion to predictive modelling to prescriptive analytics and decision optimization, our platform gives our hundreds of clients across EMEA a real analytic advantage.”
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