Veteran marketer brings decades of experience working with billion-dollar brands such as the NBA, Nationwide Financial and State Farm to IDIQ
IDIQ, an industry leader in identity theft protection and credit monitoring, today announced the appointment of Pam El, a marketing veteran and former executive vice president and chief marketing officer at the National Basketball Association, to its board of directors. El, the company’s first independent director, will come alongside recently appointed Chief Marketing Officer Michael Scheumack to create a powerhouse for the company’s next stage of growth. El will provide strategic guidance regarding overall brand strategy and new markets.
A seasoned leader with more than 30 years of marketing experience, El’s highly skilled at building multibillion-dollar brands around the globe and driving cultural change. In addition to serving as the CMO for the NBA, over the course of her career, El has served as senior vice president of financial brand marketing for Nationwide Financial and marketing vice president for State Farm. Currently, El leads her own marketing consulting firm, Pam El Consulting.
Scott Hermann, CEO of IDIQ, said, “Pam brings a wealth of experience and knowledge to not only our business, but also our board of directors, and we welcome her partnership and strategic insights.
“Pam’s innovative marketing strategies and expertise will be invaluable as we cement IDIQ as one of the fastest-growing industry leaders in identity theft protection and credit monitoring.”
El said, “IDIQ serves a critically important need by enabling consumers to help protect their credit and to help protect themselves from the ever-increasing risk of identity theft. I’m excited to be part of IDIQ’s mission and to bring my experience identifying new markets and building global brands to the IDIQ Board of Directors.”
“Since our investment in late 2020, we have partnered and helped recruit and build out the executive management team at IDIQ,” said Jeremy Schein, partner at Corsair Capital. “The addition of Pam to our board is another example of the depth of expertise and talent that we have been able to attract to IDIQ.”
El also serves on the board of Ranpak Holdings Corp. (NYSE: PACK).
El’s appointment to the IDIQ board comes at a time of rapid growth for the company. That growth includes the recent acquisitions of Countrywide Pre-Paid Legal Services™, a leading provider of voluntary employee benefits; Credit & Debt®, a credit and debt education-based membership platform; and Resident-Link™, a positive rental payment reporting service.
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