The expanding cybersecurity market presents significant opportunities for IT service providers (ITSPs) and channel firms that can master complexity and position themselves as market leaders
The Global Technology Industry Association (GTIA) today released the Channel Trends in Cybersecurity 2025 report. Based on a global survey of more than 1,100 ITSPs, the study highlights how channel partners can capitalize on cybersecurity opportunities and position themselves as leaders in this high-growth market.
GTIA conducted this research to help ITSPs navigate emerging challenges and seize growth opportunities in an era where cybersecurity is no longer optional—it’s essential.
Five key business and technology trends uncovered by GTIA include:
Threats are real and rising: 31% of respondents experienced an attack in the past year, reinforcing the need for stronger internal defenses, audits, and employee training.
Cybersecurity remains under-prioritized: Despite widespread awareness of its importance, only about one-third of ITSPs currently treat cybersecurity as a core business focus.
Market growth is accelerating: According to IDC, the global cybersecurity market is forecasted to reach $377 billion by 2028. Escalating cybercrime, regulatory pressures, and digital transformation are driving this growth.
AI is reshaping the battlefield: 52% of ITSPs plan to add AI-related cybersecurity tools to their portfolios within the next year.
Talent is the top enabler: 46% of ITSPs cite the availability of skilled cybersecurity professionals as the number one factor that would enable them to expand offerings today.