HDI SEGUROS, a leading auto insurance companies in Mexico, has partnered with Cambridge Mobile Telematics (CMT), the world’s largest telematics service provider, to launch HDI iDriving, a complete safety solution based on mobile telematics that helps drivers improve on risky driving behavior, detect crashes, and provide proactive response in the event of an accident.
The HDI iDriving program is built upon CMT’s DriveWell App+Tag platform, which is used by 6.5 million drivers around the world. CMT’s AI and machine learning based platform has analysed billions of miles traveled by millions of drivers, allowing the iDriving app to accurately recognize and measure risky driving, and help reduce those risky behaviors by engaging drivers regularly with rewards.
The World Health Organization (WHO) has reported that in Mexico, traffic accidents are the principal cause of death among 15- to 29-year-olds. According to recent studies, 90 percent of these road accidents were due to human error and thus avoidable. To help curb this problem, HDI SEGUROS is offering an innovative program that combines the benefits of comprehensive auto insurance coverage with emergency roadside assistance to provide safety and peace of mind to its clients.
HDI iDriving uses the smartphone’s and the IoT tag’s sensors to measure risky driving behaviors like speeding, hard braking, sharp turns, sudden acceleration, or phone distraction. It then provides users with a score, and tips that will help them improve their driving habits. HDI iDriving comes with a rewards program where policyholders can exchange safe driving points for digital gift cards, coffee, online purchases, and more.
“With HDI iDriving, we are evolving towards a new generation of protection solution that goes beyond traditional policies, taking advantage of technology to take care of people and attending to them proactively through a system that connects policy holders, car and company,” said Juan Ignacio Gonzalez Gomez, Director General, HDI SEGUROS. “Additionally, our policyholders can perfect their behind-the-wheel habits as they become more aware of their driving behavior and get rewarded the safer they become.”
“We’re excited to partner with HDI SEGUROS to make the roads safer in Mexico with the iDriving app,” said Ben Bowne, Vice President Global Sales & Partnerships. “It’s great to work with an innovative company that’s working to reward drivers for improving their driving.”
HDI iDriving was developed with business partner Cambridge Mobile Telematics and is now distributed through its national network by independent sales agents.
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