Data Science

Incorta Named a 2021 “Cool Vendor” in Analytics and Data Science

Incorta, the Direct Data Platform, today announced that it has been named a “Cool Vendor” by Gartner in the 2021 Cool Vendors in Analytics and Data Science report. The report recognizes the company’s proprietary Direct Data Mapping™ technology and describes the unique ability of Incorta’s unified data analytics platform to address “complex data and analytics challenges” by “eliminating the need for data modeling, cubes, extraction, transformation and loading (ETL) batch jobs, or optimization.”

“We believe this recognition speaks about Incorta’s unified data analytics platform and Direct Data Mapping technology,” said Scott Jones, CEO of Incorta. “Incorta is not only setting new standards for innovation within the analytics and data science industry – we are empowering teams across every sector to think differently about data analytics and push the boundaries of what’s possible in their industry as well.”

Incorta is a unified data analytics platform that enables companies to acquire, enrich, analyze, and act upon business data with unmatched speed, simplicity and insight. Powered by Direct Data Mapping, Incorta can make tens of billions of rows of data across multiple source databases analytics-ready in a matter of minutes. The platform is built for power users and novices alike, and provides simple, yet powerful tools for individuals and teams to freely explore, enrich and innovate with data.

According to the report, “By 2023, 60% of organizations will compose components from three or more analytics solutions to build business applications infused with analytics that connect insights to actions.”

For a complimentary copy of the full report, please visit

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