Vecteris, the leading product innovation advisory company for B2B services companies, announces the addition of Jason Boldt as Chief Growth Officer. Jason brings over a decade of experience launching and growing software and information services products, leading teams, and developing strategies. Jason’s primary focus is to drive the growth of the Productize Pathway, a comprehensive advisory and capabilities-building solution for organizations pursuing productization.
Previously, Jason was at WorkBoard, a B2B SaaS provider, overseeing strategy execution partnerships with CXO, SVPs, and their teams. He also worked with Gartner, overseeing strategy, product development, GTM, and delivery enablement for new products.
“We are thrilled to have Jason join the leadership team as Chief Growth Officer to guide our continued growth,” CEO and Co-Founder Nicole Merrill said. “With a proven track record of growing subscription-based information services and software products, we know he is the right leader to scale Vecteris.”
“Vecteris is at the forefront of helping B2B services companies scale through the innovation, digital transformation, and business model change we call productization. I’m delighted to be a member of such an innovative and successful team,” said Jason. “Vecteris has ambitious plans for the year ahead, and I’m excited to make an impact and help achieve those goals.”
“Traditional professional services firms are turning to productization to grow, improve valuations, and to fend off new digital-first competitors. Many will fail and waste money in the process,” said Eisha Armstrong, Executive Chairman and Co-Founder. “The Vecteris Productize Pathway is the only solution designed to help improve these success rates.Jason’s commercial expertise and strategic acumen will help us bring the Productize Pathway to more companies around the globe.”
With record-setting growth in 2022 and the launch of their new book Fearless: How to Transform a Services Culture and Successfully Productize, Vecteris is helping more B2B services companies de-risk innovation. The newly added role of Chief Growth Officer will support Vecteris in its ambitious plans for growth and is a testament to the company’s commitment to delivering exceptional value to customers.
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