Karlsgate Identity Exchange recognized as breakthrough platform to support secure data sharing across the marketing data ecosystem.
Karlsgate, a secure data collaboration company, today announced that it has won the prestigious I-COM Global Data Startup Challenge. Competing with five other startups, Karlsgate Identity ExchangeTM was recognized as a new and innovative platform to support data collaboration across the marketing and advertising ecosystem.
“It’s a tremendous honor for us to be recognized by the industry leaders at I-COM considering the quality of our fellow competitors,” said Brian Mullin, Co-Founder and CEO at Karlsgate. “We believe Karlsgate Identity Exchange represents a new paradigm for securely sharing and matching data sets without transferring custody of customer identities to any third party.”
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Karlsgate Identity Exchange ensures the highest level of data security and privacy compliance by using CryptoidentityTM—encrypted, single-use pseudonymized tokens. Combining Cryptoidentity with its distributed network architecture enables Karlsgate to match two data sets without sharing or exposing Personal Data identifiers. It solves a number of critical challenges facing marketers and their partners including:
- Maintain data custody – Distributed processing ensures organizations never lose control of customer identities because it never leaves their environment
- Customer privacy protection – Single-use pseudonymized tokens guarantee no identity disclosure, retention, persistency or re-identification
- Streamline data sharing – Collaborative portal allows complete control and transparency removing the need for lengthy testing agreements and processes
“The I-COM Data Startup Challenge attracts the most innovative companies working to address the needs of marketers,” said Andreas Cohen, Chairman of I-COM Global. “Karlsgate came out on top with our panel of judges who represent data science and marketing leaders from brands, agencies and technology companies.”