Kochava, the leading real-time data solutions company for omnichannel attribution and measurement, today announced Justin Pak, a seasoned professional with extensive experience in the gaming sector, to the pivotal role of Sales Director.
“I am delighted to contribute to an industry frontrunner like Kochava, particularly in driving expansion within the gaming industry and beyond,” said Pak. “Employing data-driven insights to fuel actionable growth strategies aligns perfectly with this exceptional opportunity.”
This strategic move underscores the company’s commitment to bolstering its team with highly accomplished individuals who possess a deep understanding of the gaming landscape and can drive growth in this rapidly growing market. In his new capacity, Pak will report directly to Julia Kan, the Managing Director of Advertiser Solutions at Kochava. Kan and Pak have previously collaborated during their tenures at MobileAction and data.ai. Pak’s responsibilities will encompass liaising with marketing leaders on how MMM can support their growth goals.
“Kochava is delighted to welcome Justin, whose extensive knowledge in the gaming and advertising technology sectors will prove invaluable for our growth marketing initiatives,” said Kan. “Having collaborated with him previously, I can attest that his skillset aligns seamlessly with our company’s innovative and results-driven culture.”
Pak possesses an extensive background spanning over 15 years in the realm of strategic partnership management and leadership across a diverse portfolio of technologies, with a particular emphasis on mobile gaming. His most recent professional endeavors include serving in senior account lead roles within the gaming, entertainment, and sports sectors for companies such as Adjust, MobileAction, and data.ai. Prior to these roles, Pak held the position of Mobile Games Strategist at Snap, Inc. He received his B.S. from UCLA.
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