Lantronix Inc. (NASDAQ: LTRX), a global provider of compute and connectivity IoT solutions, today announced the appointment of Kurt Hoff as its vice president, Worldwide Sales, effective March 4, 2024. Hoff will replace Roger Holliday, vice president of Worldwide Sales at Lantronix, who is stepping down on Feb. 29, 2024, in order to retire.
“We are very pleased to welcome Kurt Hoff to the Lantronix leadership team,” said Saleel Awsare, president and CEO of Lantronix. “Kurt’s knowledge and experience in the IoT industry, coupled with his abilities in scaling IoT revenue and profitability at industry leaders such as Silicon Labs, Synaptics and Conexant, makes him an excellent addition to the Lantronix team.”
Prior to his appointment to Lantronix, Hoff served as senior vice president of Worldwide Sales at Synaptics Inc. (2017–2020) and senior vice president of Worldwide Sales at Silicon Laboratories Inc. (2007–2015). As senior vice president of Worldwide Sales at Conexant Systems LLC (2015–2017) and with a deep understanding of IoT solutions, he was part of the leadership team that led to the sale of the company to Synaptics. Most recently he served as vice president of Global Sales at MYTHIC AI, a venture-backed AI processor company. He holds a bachelor’s degree in physics from the University of Illinois and an M.B.A. in finance from the University of Chicago.
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