The acquisition combines the only anthropologic predictive analytics tool of its kind with comprehensive sustainable innovation solutions
Lux Research, a leading research and advisory firm focused on sustainable innovation, announced today that it has acquired Toronto-based MotivBase, the first and only company in the world to use predictive anthropology, natural language processing, and big data to drive contextual intelligence. The combination of Lux Research and MotivBase unites emerging technology and research with conversation-based insights to help leaders make the right innovation strategy decisions.
“We are thrilled to welcome MotivBase and their talented team to our research and advisory platform,” said Frank D. Brilliant, CEO of Lux Research. “From identifying emerging product opportunities to better understanding ever-evolving consumer motivations, MotivBase will bring unprecedented value to our clients,” he added.
Since 2004, Lux Research has been helping companies detect emerging technologies, predict market trends and needs, identify and analyze competitive threats, and evaluate sustainable innovation opportunities. Lux Research’s coverage is used by clients to make more informed, impactful, and sustainable business decisions.
MotivBase decodes meaning from public discourse. The company’s solutions combine social science and data science to predict trends — creating a powerful addition to the Lux Research platform.
“Launching MotivBase was like taking a quantum leap in the world of consumer research,” said Ujwal Arkalgud, CEO and Co-Founder of MotivBase. “By teaming up with Lux Research, we are marrying coverage of emerging technologies in sustainable innovation with our ability to provide organizations and leaders with measurable foresight through a consumer-centric lens,” he added.
Corum Group served as the exclusive financial advisor to MotivBase, while Labarge Weinstein provided legal counsel to the company. Goodwin Procter provided legal counsel to Lux Research.
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