New research reveals nearly universal distrust, surging support for national privacy laws and an inkling of hope through individual actions
Malwarebytes, a global leader in online protection, released new research today revealing an updated view on privacy in the age of AI. While AI use is becoming increasingly common, 90% of respondents said they’re worried about AI using their data without consent and 91% support national laws regulating personal data use. The findings highlight growing distrust around AI, with many people scaling back AI use and taking proactive steps to protect their privacy.
AI has become a hot topic in cybersecurity with the onset of new technology fueling advancements in protection but also volume and scale for adversaries. The research reveals that many people are unsure of exactly how AI is being used for their benefit and the privacy implications which lead to distrust and confusion.
“The tools that can do almost anything are now inviting pushback from the public: What can they do with our data? The problem, some are finding, is that we still don’t know,” said David Ruiz, Senior Privacy Advocate, Malwarebytes. “The broad distrust of AI tools that Malwarebytes found points to a larger online world in which the biggest companies have built their success on their users’ data. It is encouraging to see people increasingly take actions to protect their own privacy, from disengaging with AI tools that they don’t trust, to adopting best practices like enabling multifactor authentication, using ad blockers, and removing their personal data online wherever possible.”
Key findings
- Concern about AI use of data is high:
- 90% of people are worried about AI using their data without consent.
- 88% do not freely share personal information with AI tools like ChatGPT and Gemini.
- 84% have not shared personal health information with AI tools.
- 43% have stopped using ChatGPT; 42% have stopped using Gemini.
- A bright spot, fewer people feel helpless:
- 63% feel resigned that their data is already out there, down from 74% last year.
- People are feeling empowered and taking action:
- 49% have stopped using TikTok; 44% Instagram; 37% Facebook
- 76% use multi-factor authentication (up from 69%)
- 82% opt out of data collection where possible (up from 75%)
- 71% use an ad blocker (up from 69%)
- 46% use a VPN (up from 42%)
- 48% read privacy policies and reports (up from 43%)
- 38% use fake/dummy data when possible (up from 33%)
- 25% use a personal data removal service (up from 23%)
Cybersecurity protection from Malwarebytes
Malwarebytes views AI as a powerful tool to reduce risks created by AI, while also using AI to prevent, detect and respond to threats in new ways. At the same time, Malwarebytes takes data privacy seriously, offering all-in-one cybersecurity protection for all consumer devices alongside privacy and identity protection with strict data privacy policies.
- Malwarebytes Privacy VPN includes industry-leading features such as RAM-only, diskless servers, a strict no-logs policy and Blind Operator Mode.
- Malwarebytes Browser Guard is an ad-blocking extension that tackles trackers, malware, infostealers and phishing.
- Malwarebytes Scam Guard detects scams in emails, texts and more, including AI-generated scam and phishing messages.
- Malwarebytes Digital Footprint Scanner is a free resource to learn what personal information has been involved in past data breaches alongside actions to take to reduce personal risk.
Research Methodology:
Malwarebytes conducted a pulse survey of its newsletter readers across the globe between January 26 and February 3, 2026, via the Alchemer Survey platform. In total, 1,235 people responded.