Machine Learning

ML-powered Mobile App Plunk Announces Breakthrough Program

An industry first, Plunk’s Home Renovation Loan lets homeowners borrow up to 75% of their home’s future remodeled value

Funding home improvement just got easier and a lot more cost effective. Plunk, the first mobile app using AI and machine learning to help homeowners make smarter decisions about their largest and most important investment, today announced its new home renovation loan, designed specifically for financing major home improvements.

Plunk’s Home Renovation Loan provides homeowners:

  • Greater borrowing power—up to 75% of their forecasted home value post-renovation
  • A significantly better rate1 than offered on credit cards, retail cards, and unsecured personal loans
  • The fastest and easiest loan process—all digital, no paperwork, and no appraisal required
  • Funding in 10 days or less

Plunk brings this new loan program to homeowners in partnership with Portage Bank, a financial institution best known for its trusted history of community lending. The partnership comes at a time when the average home age in the U.S. is 46 years old and the housing market is struggling to keep up with demand. The number of new homes built has been slashed in half since the previous decade, leaving many homes well overdue for upgrades.

“We’re all about empowering homeowners—first with accurate and trusted advice and now with access to better financial products,” said Plunk co-founder and president David Bluhm. “Our Home Renovation Loan is fully powered by Plunk’s advanced analytics. It saves homeowners time, stress and money; this is pure rocket fuel for home improvement.”

As an example, a homeowner looking to upgrade their kitchen with a $50,000 renovation project would save from $200 to over $1,0001 per month versus using a personal loan or credit card— while potentially adding much more to their home’s value.

“Helping homeowners turn their current house into their dream home is a new initiative we’re very excited about, and it’s very much rooted in our DNA,” said Matthew F. Moranpresident and CEO at Portage Bank. “We have a track record of providing personal banking products that help our customers manage their futures worry-free that spans over a century.”

The Home Renovation Loan is now available in the greater Seattle area. To learn more or to apply for a loan, visit

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