Identity Theft

Nametag Launches “Out-of-the-Box” Customer Identification Solution

  • Nametag’s Customer Support Solution protects customer accounts with real-time automated identity verification
  • Backed by Multi-Factor Identity technology, Nametag’s AI enables customer support teams to authenticate any customer – in seconds

Nametag, the leading ID-based authentication company, today launched a new identification solution for customer support teams. This latest innovation includes a no code, out-of-the-box portal for identity verification, bringing the customer support experience into the 21st century.

Anyone who has ever called customer support for help with their account knows it can be a frustrating experience that doesn’t feel secure. Trusting someone’s identity online or over the phone is hard. Previous identification methods were fragmented and fell short, as cybercrime, identity theft, and digital fraud continue to reach record levels. Just last week, Verizon’s 2022 Data Breach Investigations Report found that 82% of breaches involved the human element, including social attacks, errors and misuse. Customer support teams are often on the front lines of this battle, and, until now, did not have the proper tools to protect their customers from fraud and account takeovers, without creating a bad experience.

Nametag has created a more modern and secure way to verify an individual’s identity, bypassing the old standards of usernames, passwords and security questions. At the start of a customer support session, representatives generate and send an identity verification link through text, email or chats. Customers are prompted to scan their government-issued ID, capture a selfie, and prove their identity in seconds. This innovative experience leads to faster resolutions, reduced fraud disputes, and increased customer satisfaction.

Backing all of this is Nametag’s core underlying technology, Multi-Factor Identity™. This is the next generation of Multi-Factor Authentication (MFA) which adds identity verification for greater online security. Multi-Factor Identity applies advanced Artificial Intelligence (AI) functionality to form a real-time assessment of data sources and create a multi-dimensional view of identity verification.

“It’s difficult to verify a person’s identity online and over the phone, but interrogating your customers isn’t the answer,” said Aaron Painter, CEO of Nametag. “The customer service experience has a direct impact on your customer satisfaction, loyalty, and how likely they are to recommend your brand to others. Yet, security questions don’t prove account ownership – or create positive customer experiences. Nametag’s breakthrough innovation is the most modern way for brands to identify their customers.”

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