Leaders in the Data Platform market include Databricks, Google, Oracle, Snowflake, and Teradata.
Nucleus Research has released its 2025 Data Platform Technology Value Matrix, highlighting the intensifying competition in the market as enterprises demand more advanced, cloud-centric solutions that balance cost efficiency, AI-driven analytics, and real-time processing capabilities.
“The data platform market, encompassing both data warehouses and the emerging lakehouse paradigm, has reached a new level of maturity driven by technological breakthroughs and mounting economic pressures,” said Principal Analyst Alexander Wurm. “Vendor roadmaps in 2025 reflect these market forces by prioritizing performance enhancements, championing openness, and broadening ecosystem integration to drive value for customers.”
As organizations increasingly rely on data to drive strategic decisions, the ability to balance cost efficiency, AI-driven analytics, and real-time insights has become a defining factor in maximizing ROI and competitive advantage. Real-time and streaming analytics allow companies to respond to market changes instantly, minimizing risk and improving revenue generation. AI-driven automation streamlines data management processes, reducing labor costs and increasing efficiency. The shift towards open data architectures and multi-cloud strategies helps enterprises avoid vendor lock-in, improving flexibility and cost control. Furthermore, embedded governance and compliance frameworks ensure that businesses can protect data assets while minimizing regulatory risks and associated costs.
Leaders in this year’s Value Matrix deliver advanced functionality without sacrificing ease-of-use at scale. These include Databricks, Google, Oracle, Snowflake, and Teradata.
The Experts in this year’s Value Matrix are organizations that deliver value to customers with complex use cases through deep functionality and industry-specific capabilities. These include Cloudera, IBM, and Yellowbrick.
Accelerators in this year’s Value Matrix deliver value through greater ease of use and quick implementation. These include AWS, Dremio, Microsoft, and SAP.
Core Providers deliver core capabilities with faster and less expensive adoption. This year’s Value Matrix Core Providers are Actian, SQream, and Vetica.
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