Digital Transformation

o9 Solutions enables Digital Transformation at Shurtape Technologies

o9 Solutions, a leading enterprise AI software platform provider for transforming planning and decision-making, today announced the completion of the first phase of transforming the demand planning capabilities of Shurtape Technologies, LLC, an industry-leading manufacturer and marketer of adhesive tape and consumer home and office products. With this implementation, Shurtape is expecting significant forecast accuracy improvements, increased planner productivity, and improved customer service.

Shurtape, which markets well-known brands such as Duck®, FrogTape®, T-Rex®, Painter’s Mate®, and Shurtape®, started its digital transformation journey by identifying gaps in process, data, and people skills in order to select the right platform to meet its needs. By leveraging o9’s AI-powered Digital Brain platform, Shurtape is able to more accurately predict, analyze, plan, and shape demand to optimize sales and margin performance of its omnichannel and multi-region product portfolio.

Philippe Libert, Supply Chain Planning Director at Shurtape Technologies, said: “We have completed the first stage of our planning transformation, which was focused on the reengineering of our demand planning processes, the implementation of a leading planning software, and the upgrade of our planning capabilities. We are leveraging the o9 reference model and platform to shape our supply chain to be more agile, capable, and cost-effective while fostering a productive cross-functional collaboration model.”

Anusha Sharma, Chief Customer Officer at o9 Solutions, said: “At o9, we value our customers and take pride in their success stories. Hence, it is great to see that Shurtape is using our unique platform to improve their overall demand planning capabilities and business performance.”

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