Renowned Indonesian makeup brand now allows consumers to virtually try on its color cosmetic products, elevating beauty shopping experience.
Perfect Corp., the leading AI + AR beauty tech solutions provider, partners with ULTIMA II, a prominent Indonesian skincare and makeup brand, to provide AR virtual makeup try-on experience in its online store. Consumers shopping for ULTIMA II decorative cosmetics can now instantly try on a myriad of products in a matter of seconds to find their perfect match. Virtual Insta-Makeover is available for desktop, tablet, and mobile browsers, on any camera-enabled device. The hyper-realistic virtual makeup try-on solution powered by Perfect Corp.’s YouCam for Web technology offers a safe and secure no-touch beauty shopping experience and provides a unique personalization element that speaks to individual consumer needs.
“As online beauty retail continues to grow, providing an experiential, interactive, and safe consumer journey becomes of utmost importance for beauty brands,” said Perfect Corp. CEO and founder, Alice Chang. “We’re excited to partner with ULTIMA II to introduce the innovative AR Virtual Insta-Makeover that will bring the brand to life through an interactive try-on and keep consumers interested and engaged in a new virtually connected way. Consumers can fulfill their desire to try before they buy and make confident purchase decisions, all from the safety of their own home.”
“With the launch of our latest liquid lip innovation namely ULTIMA II Wonderwear No Ordinary Nudes Liquid Lip & Cheek, we aim to enhance the natural beauty of women by letting them express themselves through colors. Through the advanced technology within Virtual Insta-Makeover provided by Perfect Corp., our customers have the utmost freedom to discover a wide variation of colors that best matches their skin tone with a click of a button. This is one of ULTIMA II’s dedication to perfect our customer’s journey experience.”, Elizabeth Yip, ULTIMA II Marketing Director added.
