Company also named a Vendor to Watch in IDC MarketScape: U.S. Care Coordination Technology 2024-2025 Vendor Assessment
Personify Health, the company making healthier easier, today announced that it has been positioned in the Leaders Category in the IDC MarketScape: U.S. Patient Engagement and Enablement Technology 2024-2025 Vendor Assessment. The report states, “Personify Health stands out for its ability to unify various health programs and resources into a single, comprehensive, and engaging platform.”
“Providing a personalized, elevated digital member experience is a priority for most organizations today. A modernized solution that incorporates AI, machine learning, and predictive analytics and modeling is a must,” said Jennifer Eaton, research director, value-based healthcare digital strategies at IDC. “Employers and other organizations should consider Personify Health when seeking a comprehensive, integrated platform that supports personalized engagement and long-term behavior modification through robust data sets and AI technology.”
The report, “IDC MarketScape: U.S. Patient Engagement and Enablement Technology 2024-2025 Vendor Assessment,” evaluated companies across criteria including data integration, use of AI and predictive analytics, personalization with outcomes tracking, and gamified/incentivized engagement activities that support health goals.
The report noted, “Personify Health’s platform also combines AI and machine learning to provide personalized health recommendations and drive member engagement. The platform’s AI-driven recommendation algorithms, which act as ‘content recommenders,’ personalize the member experience by suggesting relevant health journeys, habits, and programs based on individual data. The platform’s AI engine continuously learns from member interactions to provide increasingly meaningful recommendations, and monitoring of engagement rates and positive health outcomes demonstrates the effectiveness of these recommendations.”
The IDC MarketScape also noted, “Personify Health’s platform also includes a suite of predictive models to identify member risk, care gaps, and behavior related to healthcare conditions and utilization. These models help recommend relevant programs, promote care management and advocacy, and initiate clinical interventions with high-risk populations that require enhanced support. The platform’s AI chatbot and live agent features optimize member services by assisting with health-related inquiries. The platform’s mobile app and activity-tracking devices further support engagement by providing convenient access to health resources and real-time connection with subject matter experts.”
“Much emphasis is placed on ROI of health programs, but it’s important to remember that you can’t have ROI without first having engagement,” said Chris Michalak, executive chairman of Personify Health, the first and only platform company to bring together holistic wellbeing, care navigation, and flexible health plan administration (HPA). “Our data-driven personalization and knowledgeable experts engage members like no other solution, helping them navigate their health, earning their trust, and delivering a better health experience. It is an honor to receive this recognition from the IDC MarketScape within a year of our merger and the launch of our personalized health platform.”
Personify Health was also named a Vendor to Watch in the IDC MarketScape: U.S. Care Coordination Technology 2024-2025 Vendor Assessment (doc # US52720924, December 2024). Personify provides care coordination via its care management services, which are delivered through the company’s navigation and advocacy and HPA offerings. Expert clinical staff provides compassionate and tech-enabled support to Personify members, enabling high-quality care among interdisciplinary teams when needed.
Personify Health is poised to make a significant impact in the employer-sponsored healthcare sector, where more than $36 billion was wasted on misused and underused benefits in just the past 30 days. The company serves 7,500 employers, helping them lower healthcare spend, drive better outcomes, improve employee health experiences, and maximize the effectiveness of benefits programs through its unique personalized health platform that combines engaging, AI-driven technology and compassionate human expertise. Personify provides everything its 20 million members need in one place to manage their health – from everyday healthy living to acute concerns and chronic care management.
To learn more about why Personify Health was recognized as a Leader by the IDC MarketScape, visit here for a complimentary excerpt of the 2024-2025 IDC MarketScape on U.S. Patient Engagement and Enablement Technology (doc # US52721524, December 2024).
