Software/ platforms

PodPlays Selects CXM & Insights Platform, Alida

Alida

PodPlays will leverage Alida Touchpoint to capture real-time feedback and enhance value for its podcast audience

Alida (formerly Vision Critical), creator of the world’s first CXM & Insights Platform, today announced that PodPlays, a family-friendly audio drama podcast, has chosen Alida Touchpoint to glean continuous and real-time listener feedback that will inform decisions and optimize the experience for its podcast audience.

“At PodPlays, our mission is to create a new and original way to deliver music to our listeners outside of traditional mechanisms,” said David P. Allen, Founder and General Manager of PodPlays. “We partnered with Alida to implement Alida Touchpoint on our website and social media channels to meet our listeners where they are and gather in-the-moment insights into their daily behaviors.”

In today’s fast-growing podcast industry, it’s vital for media companies to gather feedback and opinions from their listeners in real time to keep up with their evolving preferences and opinions. PodPlays will engage Alida Touchpoint to gain immediate listener feedback that can be put into action to improve experiences for mass audiences. The collected feedback will be used to make informed decisions to create the best experience, content, and brand messaging for PodPlay’s listeners, further adding value to its partners.

“In a booming podcast market, PodPlays stands out because they put their listeners first,” said Ross Wainwright, CEO at Alida. “The team is all about adding exceptional value and understands the importance of leveraging technology to drive results for their audiences. I’m so excited that Alida’s technology will support their innovation strategy to leverage real-time agility and deliver outstanding listener experiences.”

Alida Touchpoint offers brands a mobile-first application designed to easily connect with current and potential customers to collect feedback or other preference data, drive calls-to-action, and engage through their customers’ preferred social and digital channels. To learn more about Alida Touchpoint, visit www.alida.com/alida-touchpoint.

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