Populus Media, the pioneer in marketing and patient acquisition solutions leveraging telehealth and virtual care, today announced a new offering called HCP Reach through a partnership with Teleray.
Teleray provides technology enabling seamless scheduling, sharing, face-to-face consultation and storage of medical information, including diagnostic imaging, by and between doctors, specialists and their patients. The platform allows global viewing, exchange, and sharing anywhere on any device at any time during telehealth visits, through an ultra-secure cloud storage system that is highly scalable, highly reliable, and easy to implement.
The partnership allows Populus Media to offer advertisers the ability to reach healthcare professionals and pharmacists when they are in their virtual care workflow, which they access throughout their workday when they are closest to the patient interaction.
AI powered ad serving elevates HCP targeting by creating distinct NPI virtual care profiles to better understand the demographics, attitude, influence and practice behavior. A targeted physician is served an advertisement at with the right message at the right place for the best outcomes.
Ray Rotolo, Chief Growth Officer of Populus Media said, “We are excited to have Teleray and its unique offering join the Populus network and look forward to working with the team.”
Timothy Kelley, CEO of Teleray said, “TeleRay is pleased to partner with Populus and create new markets with content supported platforms which allow greater access to medical professionals everywhere.”
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