Recombee, a leading AI-powered recommendation platform, is proud to announce a strategic partnership with The Telegraph, one of the United Kingdom’s most respected media brands. This collaboration will enable real-time, personalised content discovery for millions of readers across The Telegraph’s digital platforms, supporting its continued focus on innovation and reader-centric publishing.
Recombee’s technology will power personalised content recommendations throughout The Telegraph’s website and app, surfacing the most relevant stories for each individual based on reading history, engagement patterns, and editorial goals. With this integration, The Telegraph aims to enrich the reader experience, boost engagement metrics, and provide a highly personalised content journey while staying true to its strong values.
This advanced solution connects each reader’s uniqueness with the vast world of The Telegraph’s journalism. From the very first click, readers will now be presented with stories that reflect them, topics they often read about, writers they follow, and fresh articles similar to ones they’ve enjoyed before. It doesn’t stop with relevance and relatability. With the combination of editorial expertise, real-time insights and diversification-focused models, readers also broaden their horizons through access to viewpoints that may otherwise remain unseen.
“At The Telegraph, driving deeper engagement with our journalism through sophisticated personalisation is a core part of our AI strategy,” said Tom Kelleher, Director of Technology at The Telegraph. “We’re excited about the significant potential in how Recombee’s capabilities might integrate with and enhance our editorial processes, offering new ways to surface relevant content effectively and understand content performance trends in real time.” And at the center of it all are the editors, working with immense care and professionalism to deliver journalism of the highest quality.
This partnership supports The Telegraph by equipping them with data-driven tools for smarter content planning and onward journey optimisation. With advanced features such as semantic content segmentation and multimodal analysis of both text and images, Recombee provides actionable insights into user behavior and content performance across all digital channels.
“We’re excited to work with one of the most iconic names in journalism to build a more personalised, reader-centric experience,” said Gabriela Takacova, Co-Founder of Recombee. “Our goal is to empower The Telegraph’s editorial teams with intelligent AI tools that enhance engagement while upholding the quality and integrity their brand represents.”