REcore, the premier provider of MLS SaaS solutions and data licensing for MLSs and associations, today announced a significant brand evolution. The company’s flagship single sign-on dashboard, formerly known as REcenterhub, will now carry the company’s name—REcore—as part of a broader initiative to unify its platform and product suite.
This change is designed to simplify product recognition, reduce market confusion, and strengthen REcore’s identity as the go-to solution for MLSs and associations. Alongside this update, the company is introducing new names for its subproducts, reflecting their purpose and functionality while aligning under the REcore brand.
“Our mission has always been to help MLSs and associations streamline their technology and serve their members more effectively,” said Katie Smithson, CRO of REcore. “By unifying everything under the REcore brand, we’re providing a clearer understanding of our product offerings—intuitive, powerful tools designed to simplify operations and drive success.”
Introducing the New Product Line
The REcore platform now includes a suite of purpose-built tools and services with new, descriptive names:
- Engage: A centralized communications tool for managing and driving member engagement.
- Assist: A streamlined solution for user support and service requests.
- Instruct: An education and training hub designed for your organization’s staff and membership.
- Align: A strategic compliance management tool.
- PropList: Comprehensive tool for managing property listings.
- BuyerList: A dynamic solution to enhance buyer activity tracking and collaboration.
These subproducts seamlessly integrate into the REcore platform, providing MLSs and associations with a unified ecosystem for operations, data management, and user experience.
A Simplified Approach
This rebranding reflects REcore’s commitment to delivering clarity and ease of use for both current and future customers. Existing users can rest assured that their experience will remain seamless—functionality, support, and innovation will continue uninterrupted under the unified REcore brand. For new customers, this streamlined approach makes it easier than ever to understand and access the full suite of tools and services REcore provides, all designed to empower MLSs and associations with a cohesive, intuitive platform.
Why This Matters
REcore’s new naming strategy aligns with its vision to be the backbone of MLS technology and data solutions. With feedback from MLS executives, brokers, and association leaders, the rebranding initiative addresses the need for clear product differentiation while reinforcing REcore’s reputation as a trusted partner.
“This isn’t just a name change—it’s about clarity,” said Art Carter, CEO of REcore. “MLSs and associations need solutions that are straightforward, effective, and built for their unique challenges. By aligning everything under the REcore brand, we’re making it easier for our customers to see the full value of our platform—from Engage to BuyerList—without the noise and confusion of fragmented systems.”
Looking Ahead
As REcore continues to innovate and expand its product offerings, this unified brand identity positions the company to set new standards for efficiency, integration, and user satisfaction in the MLS space.
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