Rockwell Automation (NYSE:ROK), the world’s largest company dedicated to industrial automation and digital transformation, today announced that Brian Hovey has been named vice president, Global Marketing and Chief Marketing Officer. He reports to Scott Genereux, senior vice president and Chief Revenue Officer.
In his new role, Hovey has global responsibility to lead the marketing of Rockwell’s full portfolio. With a focus on driving demand and building the brand globally, he oversees industry strategy, marketing communications, analyst relations, demand generation, and commercial marketing.
Hovey joins Rockwell with more than 25 years of global leadership experience, most recently as vice president, Sales Excellence, Safety and Productivity Solutions at Honeywell. Prior to that, he held multiple marketing leadership roles across the company including vice president, Chief Marketing Officer for Honeywell Safety and Productivity Solutions. He spent 14 years leading marketing organizations at Dell Technologies with a focus on driving growth and marketing transformation for Dell’s B-to-B business.
“Brian brings deep expertise leading transformation and growth opportunities across sales and marketing,” said Genereux. “As a customer-focused, global executive with a record of delivering results, his expertise in developing differentiated business and go-to-market strategies will be a great fit for this team.”
Hovey is an advisory board member for Aviso AI providing executive leadership advisory on the company’s commercial strategy, product offerings, and capabilities. He holds a bachelor’s degree in mechanical engineering from the University of Illinois Urbana-Champaign and earned an MBA in marketing from the University of Michigan.
